CMA is using funny viral videos to promote tonight’s (11/29) Christmas special on ABC. Marketers visited JibJab.com and dropped in the faces of show performers Martina McBride, Darius Rucker and members of Rascal Flatts. See the clips here and here.
Jennifer Nettles of Sugarland hosts CMA Country Christmas, with performances by Sheryl Crow, Little Big Town, Brad Paisley, Kellie Pickler, Reba, LeAnn Rimes, and Sugarland.
Some of the show’s highlights include a 12-year-old Paisley singing the first song he ever composed, “Born on Christmas Day.” Also expect Pickler in a red, satin gown singing “Santa Baby.”
The holiday special was taped on Nov. 11 at Bridgestone Arena in downtown Nashville.