Listening to an iPod or other MP3 player via connection to a car stereo is growing in popularity. Just released information from an Arbitron/Edison Infinite Dial national survey shows that 24 percent of persons over age 12 have ever listened to an iPod, iPhone or other MP3 player while connected to a car stereo.
The results, which will be revealed in full on April 8, come from a national survey of 1753 Americans age 12 and up. Forty-four percent of respondents said they own an MP3 player, and 54 percent of those said they have connected their players for listening in the car. The study shows that most of those who listen by connecing in the car do so more than once a week.
Larry Rosin, President of Edison Research, says this is a significant development because he calls the car “a crucial battleground for people’s attention.”
The complete study, “The Infinite Dial 2010 – Digital Platforms and the Future of Audio,” will be presented in a webinar on April 8, details here.