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iTunes Drops DRM

January 6, 2009/0 Comments/in Featured, Sales/Marketing /by Sarah Skates

CNET.com reports Apple has finally cut deals with Universal, Warner Music and Sony that would allow iTunes to sell DRM-free music files. EMI has been offering DRM-free files on iTunes for over a year. In return, iTunes will compromise on single song pricing. The tech giant had steadfastly refused to accept the idea of variable pricing in the past. Under the new agreement, there would be increased prices on certain hit songs, some tracks would remain at the current 99¢ rate, and a new catalog category would sell for 79¢. There are also expectations that when the deal is announced officially, possibly at MacWorld next week, it will also include over-the-air iPhone downloads without the aid of Wi-Fi.

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Sarah Skates
Sarah Skates has been a writer and editor in the music business since 2004. She is a longtime contributor to MusicRow.
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Tags: Technology
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https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png 0 0 Sarah Skates https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Sarah Skates2009-01-06 16:40:342009-01-06 16:40:34iTunes Drops DRM
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