Video Sites: Vevo Launching, Hulu Expanding
M
usic video site Vevo has set a Dec. 8 launch date, while the already popular Hulu, which offers mostly films and TV shows, is gearing up to become a music destination.
Vevo has Sony Music Entertainment and Universal Music Group on board, with YouTube powering the back-end video technology. A launch party will be held in New York.
Hulu already shows some music videos, but a new agreement with EMI is the site’s first wide-ranging deal with a major label. Exclusive material from EMI’s Norah Jones will be the first content featured under the new arrangement.
Sarah Skates has been a writer and editor in the music business since 2004. She is a longtime contributor to MusicRow.
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