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File Sharing Harms Paid Music Purchases

November 18, 2009/by Sarah Skates

Jupiter_Research_study_on_o

Some observers believe that music file sharing can fuel paid purchases because it exposes listeners to new music they might not have heard otherwise. To test this theory, Jupiter Research surveyed 5000 European consumers to see how illegal trading affects music spending and found that the overall impact of file sharing is negative.

The results show that a majority of illegal music sharers do not buy music, and were deemed “freeloaders” because they showed little willingness or ability to pay for music. Jupiter said this group would be a good target for ad-supported “free” music services and subsidized “feels like free” offerings.

Elsewhere, the survey showed that physical CDs still dominate over digital product and that converting physical-format buyers to digital buyers, rather than losing them as paying customers, is a key goal for the future of the industry. Physical-only buyers represent 44% of European consumers.

Other findings show that a third of those who pay for digital music also share files illegally, spending an average of €98 per year, or $165.

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Sarah Skates
Sarah Skates
Sarah Skates has been a writer and editor in the music business since 2004. She is a longtime contributor to MusicRow.
Sarah Skates
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https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png 0 0 Sarah Skates https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Sarah Skates2009-11-18 15:56:052009-11-18 15:56:05File Sharing Harms Paid Music Purchases
0 replies
  1. allenbutler
    allenbutler says:
    November 18, 2009 at 4:14 pm

    well blow me down! I hope this research project wasn’t paid for………free is free! if I got groceries for free would it motivate me to buy more groceries?

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