Reba Plots Album Promotion


Reba working radio: WKSJ/Mobile PD Bill Black and his wife Andrea prior to her performance last weekend in Alabama.

As Reba prepares for the Aug. 18 release of Keep On Loving You, her first solo studio album in six years, she is lining up the promotional opportunities.

On her TV schedule are Reba: Invitation Only (premiering 8/1 on DISH Network and 8/21 on CMT) and Good Morning America’s Summer Concert Series on 8/21. She will perform the album’s lead single “Strange” on ABC’s CMA Music Fest: Country’s Night To Rock special airing 8/31.

This Friday, July 31 at 7PM ET Reba will be on QVC to preview new music from the album, and give viewers the chance to pre-order it and receive a free copy of her autobiography, Reba: My Story.

Radio groups including CBS, Citadel and Clear Channel will be featuring exclusive interview content on their websites during release week.

She will be the August Artist of the Month on GAC and CMT, with enhanced exposure on TV, online and more. She will be spotlighted on numerous programs on the channels, as well as host CMT Music City Madness.

Other publicity coming in September includes Sirius-XM Artist Confidential (cross-promoted on United Airlines) and an AOL Sessions performance (cross-promoted on social network Bebo).


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Category: Artist, Featured, Label, Radio, Sales/Marketing

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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