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CMT Ratings Continue Upward Trend

July 1, 2009/by Sarah Skates

cmtComing off ratings wins for premieres of the 2009 CMT Music Awards and The Singing Bee series debut, CMT has wrapped its most-watched second quarter ever among total viewers. According to Nielsen Media Research, the network increased total viewers for both total day (+14%) and primetime (+13%) when compared to the same quarter in 2008, and second quarter was CMT’s most-watched quarter since 2006.

In addition, the network increased viewers among adults 18-49 for total day (+6%) and primetime (+9%) over last year. The June 16 Awards were the network’s highest-rated telecast of the year.

Music video hours have also increased on the channel, with ratings up +17% versus the same quarter last year among total viewers, and up +14% among adults 18-49. In addition, video streams are up +23% for CMT.com for second quarter when compared to the same quarter last year.

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Sarah Skates
Sarah Skates
Sarah Skates has been a writer and editor in the music business since 2004. She is a longtime contributor to MusicRow.
Sarah Skates
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https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png 0 0 Sarah Skates https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Sarah Skates2009-07-01 13:39:202009-07-01 13:39:20CMT Ratings Continue Upward Trend
0 replies
  1. Dana
    Dana says:
    July 5, 2009 at 1:21 pm

    They had to sell their soul to get the ratings, They need to change their name, they defintely are not a COUNTRY Music station. Give me back the old CMT, TNN or better yet watch GAC.

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