Swift Gets Positive Press On Dateline

Last night’s Dateline NBC piece on Taylor Swift was undeniably flattering. The hour-long segment followed her through preparations for a headlining tour, portraying her as one of the most hands-on young entertainers in the business. She was shown participating in every aspect of her career—designing the stage, auditioning back-up dancers, decorating her backstage vibe room and tour bus, and leading concert rehearsals—all while posting messages for her Twitter followers.

Her mother and closest confident Andrea Swift told the newsmagazine, “Every single decision that’s made, whether it’s talking about artwork that’s gonna go on the side of the buses for the tour or a script that needs to be read, you know, almost invariably, someone in the room says, ‘Have you checked with Taylor?’”

Swift told NBC’s Hoda Kotb it can be hard to be in charge of people twice her age. “There are times when you get frustrated, but the one thing you always focus on is treating people well. You just cannot storm off and freak out. People don’t take you seriously if you scream, if you raise your voice, especially when you’re a 19-year-old girl.”

Dateline asked promoter Louis Messina about her string of sell-out dates. “Throughout my whole career, I’ve never seen anything like this. I said this to her as Bruce Springsteen was the voice of his generation, Taylor is the voice of her generation.”

With 7 million albums sold, Swift and her team are as driven as ever. Scott Borchetta, President & CEO, Big Machine Records told Dateline, “You have to be careful in this moment. You’re never bigger than the game. The minute you think you’re bigger than the game is the minute that you start to lose the game.”

Also making an appearance on the show was hard working Nashville publicist Paula Erickson, seen rushing Swift off to the red carpet of Hannah Montana: The Movie.

Courtesy: Dateline NBC

Courtesy: Dateline NBC


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Category: Artist, Featured, Sales/Marketing, Touring

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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