Artist Exposure Comes Through Many Platforms

From traditional TV tie-ins to unique games for fans, artist handlers have come up with numerous ways to connect with audiences this summer.

Martina McBride’s latest single “I Just Call You Mine” is getting a lot of exposure through NBC’s Today show. The song, written by Ty Lacy, Jess Clayton Cates, and Dennis Matkosky, is being used in conjunction with one of the morning show’s most popular events, “Today Throws A Wedding.” The tune will be featured throughout the three-month promotion and McBride will perform it at the lucky couple’s wedding reception on July 15. “I Just Call You Mine” is the second single from Martina’s chart-topping new album, Shine.

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New Country group Due West is challenging fans to explore the streets of downtown Nashville with a GeoQuest game containing clues which lead players to historic sites. The free, half-hour walking game during CMA Music Festival is Thurs., June 11, from 1:00-3:00 PM. The course ends with prizes and a special event at one of Nashville’s historic music spots. To get the first clue, call 615-656-5636. Due West’s debut single, “I Get That All the Time,” is at Country radio now.

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Kate & Kacey are on Yahoo! Music as “The New Now,” becoming the first country artists selected this year for the feature. The performance was taped recently in Los Angeles and launches live on Yahoo! today. Fans can see how the girls did behind the Yahoo! cameras, beginning this week at http://new.music.yahoo.com/programs/the-new-now/940/a-sucker-for-katekaceycorona

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Steve Azar will join 13-time PGA Champion Kenny Perry on the Golf Channel’s new TV series, Playing Lessons From the Pros on July 6 at 10 pm/ET. The instructional show features top PGA & LPGA Tour professionals and celebrities in a casual round of golf. On Tues., August 4, Azar will release Slide On Over Here, his new album co-produced with Justin Niebank for Azar’s indie label, Ride Records. The project’s lead single, “Moo La Moo,” was co-written by Azar and is airing on Country radio.