Rucker Reaches Out via iPhone
Darius Rucker’s new iPhone/iPod touch app is the first from a country music artist to reach this writers desk. Downloadable for FREE, the nifty 35 MB code works much like a personal web browser dedicated to one site. Navigation is divided into seven categories: Welcome, Latest News, Tour Dates, Music Videos, Song samples/purchase links, Darius TV and Twitter.
Inside the tour dates area are direct links that open mobile Safari and enable fans to purchase tickets. Music Video has both still images and embedded videos that are loaded on the phone and can be viewed with or without a network connection. Darius TV is dedicated to behind-the-scenes humorous video clips and outtakes.
The app’s look and feel is clean and intuitive. Fans will appreciate having a “clubhouse” where they can go at any time to hangout and get the latest news. Like a web site, content can be updated when desired, giving the artist a direct-to-the-fan syndicated information channel. Artist apps have been extremely popular in other music formats and range from the simple, but informative—like Rucker’s version—to collections of bells and whistles with built in contests, social networking access and even the ability for fans and the artist to chat online in the app’s private chat room.
As today’s media landscape continues to fragment, it becomes more difficult to attract a large-scale audience in one place at the same time making social networking and iPhone-type apps more important than ever. Newspapers, network TV and radio are examples of media with shrinking audience. Consumers have now added new on-demand media outlets to their infotainment choices and view that content across a variety of screens—TV, computer and mobile.
“Fans can now access my music, tour stops and stay in touch with me through their devices so it’s my way of saying ‘thanks’ for spreading the word about the music,” says Darius Rucker. Savvy marketers realize that Rucker’s gift is a two way street that will please fans and pay career dividends.

Fans heading to Nashville for the CMA Music Festival can join Stroudavarious Records artist Darryl Worley and a few of his famous friends as they kick off the summer in style at the 103 WKDF Country Beach Party benefiting the Cystic Fibrosis Foundation. Set for Tuesday, June 9 at The Stage on Lower Broadway, the party will feature “beach wear, cool shades and island music cowboy style.” Worley, whose Sounds Like Life album hits stores the same day as the 103 WKDF Beach Party, is as enthusiastic about his support of Cystic Fibrosis as his own annual hometown fundraiser, the Tennessee River Run. “It is important to me to be a part of this, because the disease has directly affected my life and my family,” he said. “I’m very passionate about doing whatever I can to help find a cure.”
Randy Wachtler, President/Founder of Nashville-based 615 Music has announced that the company has landed three 2009 Daytime Emmy Award nominations in the category of “Outstanding Original Song, Main Title and Promo,” for shows including NASCAR On Speed TV and NBC’s Today. 615’s client roster is comprised of virtually every major broadcast and cable television network, including ABC, CBS, NBC, Fox, PBS, MSNBC, HBO Worldwide, A&E, HGTV, The History Channel, The Family Channel, Discovery, and CMT. Additionally, the company has written and produced musical themes for numerous television series and shows. These have included Today, Live with Regis and Kelly, The Discovery Channel, Frasier, ABC Sports College Football, and PBS’s Nova.

Ronnie Gilley Entertainment’s Verizon Wireless BamaJam Music & Arts Festival is set for Thursday, Friday and Saturday, June 4 – 6 in Enterprise, AL. And with appearances from a star-studded list of artists including Taylor Swift, Kid Rock, Brooks & Dunn, Alan Jackson, Randy Owen, Charlie Daniels, 38 Special, Gary Allan, Blake Shelton, Jason Aldean, John Anderson, Pat Green, Heidi Newfield, Jamey Johnson, Luke Bryan, Shooter Jennings, Randy Houser, Galactic, Drive By Truckers, Aaron Tippin, LoCash Cowboys, The Black Crowes, Los Lonely Boys and Robert Randolph, this festival is shaping up to be a kind of countrified Bonnaroo. Spread across 450 acres of Alabama countryside, the fields will be transformed into a community entertainment and recreation center. Complete scheduling and ticketing information is available
Memphis-based Elzemeyer Talent Agency (ETA) has opened a Nashville division of their successful agency to better service all of Tennessee. In April 2008, Elzemeyer launched ETA in Memphis and decided to open the Nashville office at 725 Cool Springs Blvd. in Franklin on the eve of the agency’s one-year anniversary. Over the past year, ETA has experienced steady growth making it possible for the boutique agency to expand its services into the Nashville area. Priding itself in representing the most polished and experienced talent, ETA is a full service agency providing clients throughout the mid-south with models, actors, voice over, promotional models, and live talent. Company founder Abby Elzemeyer brings her experience in theater and film to Tennessee’s growing entertainment industry. She has contributed to several films in the region as a casting director and worked with area talent agencies in the mid-south. She currently supports ArtsMemphis, The Orpheum Theater, and has recently started the Memphis chapter of the Association for the Future of Film and Television. Talent represented by ETA have been involved in a variety of projects including work on the CW’s One Tree Hill, the feature film Nothing But the Truth, an Incredible Pizza Company commercial, and a Hunter Fan print campaign.

When country fans converge on Nashville in June for the CMA Music Festival, the Country Music Hall of Fame® and Museum will be greeting them with special programs and events, including performances and autograph signings with some of country’s most popular artists. During Music Fest week, the Museum will debut a new series, Live from the Museum Store, Presented by CMT, which will include performances by and/or autograph signings with Dierks Bentley, Joey+Rory, John Michael Montgomery, Jimmy Wayne and Darryl Worley, and a special autograph signing session with Country Music Hall of Fame member Dolly Parton. Live from the Museum Store, Presented by CMT events are free of charge and take place in the Museum Store and on the adjacent Museum Plaza. Visitors who present their official CMA Music Festival badge at the door will receive $2 off adult general admission to the Museum. You can find a complete schedule of Country Music Hall of Fame® and Museum programs and events