Urban Fans Get “Sweet” Online Experience

Urban on the video set.

Keith Urban is promoting his latest hit “Sweet Thing” by letting fans personalize the video and send it to others as a Valentine’s Day greeting. At www.sweetthing.tv users can customize the interactive video in twelve different ways, and then forward it around or add it to their own web pages.

The customizable “Sweet Thing” video was created by interactive marketing firm Hi-Fi Fusion, in cooperation with Capitol Records and Borman Entertainment. “We’ve never been more proud of a project and are honored to work with such a forward-thinking artist like Keith,” says Hi-Fi Pres. Todd Cassetty. “In our eight years of operation, this viral marketing piece combines the reach of the Internet with the popularity of music video like nothing we’ve seen before.”

Urban’s sixth studio album Defying Gravity is set for a March 31 release, and his Escape Together World Tour Together with KC Masterpiece® and Kingsford® launches this May.

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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