Outsourcing Service Propel Music Opens
Longtime A&R executive Peter Robinson and former publishing executive Alex Heddle have opened Propel Music, which will offer creative outsourcing for music publishing companies, songwriters, and others in the music industry. The company currently provides song pitching and writer management for Jeff Cohen, Greg Crowe, Jenn Schott, Lila McCann and Evie Nicole.
Robinson started his career working for Irving Azoff at Giant Records where he discovered and signed Stephen Jenkins of Third Eye Blind, among others. He went on to become Sr. VP of A&R at RCA Records and signed many acts, most notably Dave Matthews Band. Following time as Sr. VP of A&R at Epic Records and also running his own Dumbo Recording Studios, Robinson relocated to Nashville.
Heddle recently left the Creative Director position at Ash Street Music, where he spent three years working with many songwriters including Greg Crowe, Monty Holmes, Josh Thompson, and Andi Zack.
Propel Music is located at 3 Music Sq. W. and can be contacted at 615-942-8328 or [email protected]
Pictured (standing L-R): Greg Crowe, Jenn Schott, Lila McCann, Evie Nicole, Jeff Cohen, and (seated) Alex Heddle, Peter Robinson
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I think more emphasis should be put on outsourcing (across the board) of the antiquated corporate music industry before it disappears completely. It’s a tough subject I’m sure for Music Row to cover. It means eliminating payroll at the labels in favor of outsourcing on a use-by-need-basis to equally talented third party entities. For example, in this day and age any label that has an in-house art department deserves to be consumed. Services such as should be farmed out to streamline what’s left of the business model. On the same day Virgin Megastores announce their closure, as a result of declining CD sales, I wonder if this marketplace, as a whole, is willing and/or able to embrace the changes of the digital evolution.