Baldrica Adds Duties To VP Post

Sony Music Nashville Vice President, Marketing Tom Baldrica will take on oversight of the label group’s Creative Services department alongside his current responsibilities spearheading Media and Artist Development.

A 16-year label veteran, Baldrica first arrived at BNA in 1993 as Southeast regional. Working his way through the ranks, he was named to then-new role of Vice President, Marketing in September 2006, handling all of the label group’s imprints including Arista Nashville, BNA Records, Columbia Nashville, and RCA Nashville.

When announcing Baldrica’s new duties Exec. VP Butch Waugh remarked, “Tom has been working closely with our Creative department over the past year to ensure a consistent image and marketing message. Tom’s keen eye coupled with his knowledge of the marketplace makes this a natural move to place our artists in their best position to enjoy success.”

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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