Adkins Onboard With Opry’s New Ad Campaign

Grand Ole Opry member Trace Adkins, whose marketing savvy earned him a Top 2 finish on NBC’s Celebrity Apprentice last year, is using some of that same know-how to assist the Opry. He actively participated as a consultant in the development of the show’s new marketing campaign which features print, online, and outdoor components.

Adkins also serves as the voice of the campaign’s television and radio commercials which invite fans to “See The Show That Made Country Music Famous.” The spots launch this week and can be found along with print treatments beginning today (2/11) at opry.com.

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Sarah Skates

Sarah Skates has been a writer and editor in the music business since 2004. She is a longtime contributor to MusicRow.

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