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EXCLUSIVE: Interview With Actress/ Songwriter Mary Steenburgen

From her Academy Award®-winning performance in Melvin and Howard to her role as an adulteress in the critically acclaimed What’s Eating Gilbert Grape, Mary Steenburgen is best known for her brilliant acting talent. She has appeared in over 50 films including Parenthood, Miss Firecracker, Back to the Future III, The Butcher’s Wife, and The Help. Her impressive TV roles include such notables as Joan of Arcadia and Curb Your Enthusiasm. But in recent years, this Arkansas native has embarked on a new creative journey and spoke exclusively with MusicRow to discuss her deep plunge into the world of songwriting.

“I’m going to be really honest with you,” says Steenburgen. “It’s still a bit of a mystery [how I got into songwriting]. Before October 17, 2007, I had never written music nor had I even contemplated writing music. I don’t know exactly what happened and I never will, but on that day, I wrote my first song and saying I became ‘obsessed’ would be putting it mildly. Some people suggest that what I’ve done my whole life, telling stories on a daily basis, is perhaps part of it. My entire life I’ve worked with words. I’ve listened to the best way to make them sound and the truest way to say them.” She is also inspired by stepdaughter and singer Katrina Danson, and is driven to help the younger woman’s career.

After writing between 60 and 90 songs, she made a demo of her best 12 on Martha’s Vineyard with musician Mike Benjamin. He sent out the demo under an assumed name, which eventually resulted in Steenburgen being signed by Monti Olson at Universal Music Publishing Group—Los Angeles.

While writing in LA, someone mentioned the idea of co-writing. She admits she didn’t initially understand the process, “I thought they were saying this because they felt my music wasn’t good enough, and I needed to write with other people to make it better.” Being open to everything and always saying “yes,” Steenburgen agreed to co-write but the appointments always fell through. “It was very frustrating for me because I have a really strong work ethic. I’ve never missed a performance in my life, so I’m sure not going to miss a co-writing session. People said to me, ‘you know, that won’t happen to you in Nashville.’”

She then met Nashville songwriter Darrell Brown. “Darrell spoke about Nashville is such a loving way,” she recalls. “He got to know me and he said, ‘if anybody is going to love Nashville, it’s you. You love the South. You love Southern culture. You love writing as much as anyone.’ So I went to Nashville.” Upon arrival, Universal Music Publishing Group’s Pat Higdon and Whitney Williams were wonderful advisers, introducing her to songwriters on Music Row and helping her navigate the business.

She fell for Music City as quickly as songwriting. “I fell in love with Nashville because it’s a city of poets,” says Steenburgen. “It’s a city that actually truly cares about writing and about music. I’ve described it before as the most effortlessly hip city in America and I really think that’s true. The restaurants, the people…I think it’s the coolest city in America. When I come and go from Nashville, people actually care. When I come and go from LA, nobody notices. And that’s the God’s honest truth. It’s not that you are seen and not spoken to [in Nashville], it’s that you’re seen and understood a little bit. That’s what matters in Nashville.”

Her first two local writing sessions were with Brown. She confesses, “I was so blown away by the talent of these people that I got intimidated and didn’t open my mouth.” The third session was with Danny Orton and Barry Dean, and they collaborated on a song about Steenburgen’s mom, who had passed away two weeks earlier. That day proved to be a very emotional journey. Steenburgen says, “to have two people be so open and brave, brilliant and creative, and to dive in and be willing to experience something so powerful with me—a total stranger. They put aside any part of the fact that I’m an actor. They embraced it, but it wasn’t what was important. What was important, about me to them, was the experience of writing this song together. Literally, this is one of the most important experiences of my life and it just exploded from there.”

Listing the other songwriters she’s worked with reads like the credits of a chart-topping hit: Matraca Berg, Troy Verges, Hillary Lindsey, Lori McKenna and many others. She is quick to point out her enormous admiration for these talented songwriters, “If people call me a songwriter, I am honored to be called that. I’m keenly aware that I’m lucky to get to work with these writers.”

Photo: Jason Merritt – © 2011 Getty Images – Image courtesy gettyimages.com

Steenburgen’s collaborations are already starting to bear fruit. She co-wrote a song called “Fall Again” with Berg, which is on the latter’s new album, Dreaming Fields. She also penned a song with Melissa Manchester called “Rainbird,” that will be featured in a new movie from the Weinstein Company called Dirty Girl. Steenburgen has a couple of songs written for a TV pilot she shot in Nashville recently that includes collaborations with Shooter Jennings, Verges, and Lindsey. She notes that Tim McGraw is recording a song she wrote with Dean and McKenna.

Steenburgen’s passion for writing runs deep. “It isn’t a dabbling or vanity thing,” she explains. “I actually don’t care about performing the music at all. I want the best people to sing the songs I write. If my name were taken off every single song I ever did for the rest of my life, I would still do it. It’s that important for me as a form of expression.”

She loves the fact that every songwriter is completely different; which relates strongly to her acting life. She has worked with everyone from Lasse Hallström to Woody Allen, from Ron Howard to Oliver Stone, and like co-writing, each experience is unique and rewarding. “That sense of walking in a room and opening yourself up to this unique individual and this person’s style and this person’s life and this person’s way of writing and this person’s relationship to music. I love that!” says Steenburgen.

She also finds similarities between her improvisational work and writing, and finds being open to others’ ideas thrilling. She says, “In improvisation, the first rule is that you never say ‘no.’ You never halt an idea within an improvisational. If you do, you kill the improv. I find the same thing in songwriting. I would never say ‘oh that’s a bad idea’ or ‘no,’ you just don’t say that. You don’t even say it inwardly. You just dive in. It’s like jumping in a river that you’ve never been in before. You’re going to stay afloat and see where it takes you.”

Fortunately for us, it took her to Nashville.

• • • •

You can catch Mary Steenburgen this Fri., Oct. 14, at The Hermitage Hotel when she joins her Nashville songwriter friends for a special in-the-round performance. The upcoming show includes accomplished tunesmiths Shawn Camp, Kim Carnes, Trent Dabbs, Kat Danson, Barry Dean, Natalie Hemby, Audrey Dean Kelley, Luke Laird, Lori McKenna, and Troy Verges.

The event corresponds with the Southern Festival of Books & Americana Music Festival and proceeds benefit The Oxford American, a 501(c)(3) non-profit organization. Tickets are $250 per person. Click here to purchase, or call (501) 320-5730.

 

McCreery Leads Sales Charge

For the sales week ended 10-9-2011 Scotty McCreery once again proved the power of TV for exposing and marketing new artists. McCreery, the winner of season 10 of American Idol released his new album, Clear As Day last week (Oct. 4), while celebrating his 18th birthday.

McCreery’s album scanned about 197,000 units according to Nielsen SoundScan allowing it to ride atop the Country album chart and the Top 200 Albums all-genre list. Quite a feat for a newcomer without massive radio support.

Interestingly, McCreery did not show much heat on the digital download tracks chart, ranking No. 15 on the country tracks list and a tepid No. 78 on the all genre tracks chart. Walking in step with digital tracks, his album sales had a smaller-than-average digital percentage, too (18% in digital format). However, it is worth noting that the song, “I Love You This Big,” has already sold over 630,000 downloads giving it Gold status.

Rodney Atkins also drove out onto the sunny sales infield with his newest titled Take A Back Road which scanned almost 35k units (26% digital) earning a no. 3 position on the country albums chart this week.

Next week the American Idol shadow will again be cast over the sales charts as season 10 runner up, lovely Lauren Alaina steps up to launch her album effort.

Graphically speaking: A quick look at our newly updated graph shows that as a result of Scotty and Rodney, country sales bounced back up to a 9.6% YTD lead. However, with 29.63 million YTD units already sold and last year’s total of 43.72 million units it means that we have to scan an additional 14.09 million units in the 12 weeks remaining for 2011. Yes that’s about 1.174 million per week, a pretty tall order.

Hank did it this way?—Not documented on the SoundScan charts was this week’s Hank Williams Jr. free download, “Keep The Change.” The song, written in response to his recent dismissal from ESPN’s Monday Night Football over political comments he made has reportedly been downloaded over 150,000 times in about 24 hours. The song is available at www.hankjr.com and has received placement on other sites such as kidrock.com.

DISClaimer Single Reviews (10/12/11)

Top-tier country radio stars, the triumphant return of a veteran and a stunning debut album are all ingredients in this week’s audio recipe.

The radio stars in question include Brad Paisley, Craig Morgan, Lee Brice and our Disc of the Day winner, Dierks Bentley.

The comeback belongs to K.D. Lang & The Sis Boom Bang. Their Nashville-recorded Sing It Loud album sizzles with excellence.

The Damn Quails have one of the finest freshman collections I’ve heard all year. It is titled Down the Hatch. The debut single is out now, and the rest of the disc drops on Oct. 25. Brand new band. Brand new label. Brand new sound. The core of the group is a pair of singer-songwriters, Gabriel Marshall and Bryon White. Give those boys a DisCovery Award.

CRAIG MORGAN/This Ole Boy
Writer: none listed; Producer: none listed; Publisher: none listed; Black River (ERG)

—Sunny, romantic and utterly optimistic. Plus, he still sings his face off.

DIERKS BENTLEY/Home
Writer: Dan Wilson/Brett Beavers/Dierks Bentley; Producer: Brett Beavers & Luke Wooten; Publisher: Chrysalis/Sugar Lake/BMG Rights Management/Chestnut Barn/Big White Tracks, ASCAP/IMRO/BMI; Capitol Nashville (CDX)

—Stirring and uplifting. This manages the tricky task of being patriotic without being jingoistic. In addition to being well written, it is brilliantly produced, with a rumbling, drumming undertow and subtle, judiciously placed chimes.

THE DAMN QUAILS/Fools Gold
Writer: Bryon White; Producer: Mike McClure & Joe Hardy; Publisher: C.P. Sparkman, BMI; 598 (track)

—Refreshing, with a splash of harmonica, a dash of dobro, an acoustic-guitar solo, lightly crunchy rhythm and jaunty, folkie vocals. Oklahoma strikes again.

LEE BRICE/A Woman Like You
Writer: Johnny Buford/Phil Barton/Jon Stone; Producer: Jon Stone & Lee Brice; Publisher: Warner-Tamerlane/3JB/Sixteen Stars/How Bout That Skyline/Songs From Ferry Street/BMG Chrysalis, BMI; Curb

—Charming. She asks him what he’d be like if he hadn’t met her. He rattles off a list that includes poker, fishing, football, golf, poor dietary choices and more. But the payoff is that he’d also be looking for her.

WADE BOWEN/Saturday Night
Writer: Wade Bowen/Lee Thomas Miller; Producer: Justin Niebank; Publisher: House of Sea Gayle/Sparks to Strings/Itchy Baby, ASCAP/BMI; Sea Gayle/BNA

—Very cool. He sings with a lot of heart, and the track is cooking with gas. Best of all, the song is superbly written: He’s alone, out on the town and miserable, so why is everybody in love with Saturday night?

BRAD PAISLEY/Camouflage
Writer: Brad Paisley/Chris DuBois/Kelley Lovelace; Producer: Frank Rogers; Publisher: House of Sea Gayle/Words & Music/EMI April/Didn’t  Have To Be, ASCAP; Arista

—I generally dislike records with crowd cheering/shouting in the track.

COREY WAGAR/I Hate My Boyfriend
Writer: P. Brust/C. Brown/C. Wagar; Producer: Kent Wells; Publisher: none listed; GTR (track)

—It rocks with plenty of percussion and screaming guitars. She wants to go out and party with her friends, but he doesn’t like that, hence the title.

KID ROCK & ANGALEENA PRESLEY/Care
Writer: R.J. Ritchie/M. Young/H. Boone/C. Harris; Producer: none listed; Publisher: RJR/Kobalt/Jo Ray Dean/Sony ATV/Family Three/Universal/Crown Club/Warner-Tamerlane, BMI/ASCAP; Atlantic/Top Dog/Quaterback

—Alas, all the time he’s spent in Nashville has not made him a country songwriter.

ANSON CARTER/One Of Those Days
Writer: Arlis Albritten/Mickey Jack Cones/ Chad Hudson; Producer: Michael Bowen & Anson Carter; Publisher: none listed; Black Gold (track) (www.ansoncartermusic.com)

—It’s a little thin sounding, but he gets the job done vocally.

K.D. LANG & THE SIS BOOM BANG/I Confess
Writer: K.D. Lang/Daniel Clarke/Joshua Grange; Producer: K.D. Lang & Joe Pisapia; Publisher: Bromelain/It All Works/De La Grange, ASCAP; Nonesuch (track) (www.kdlang.com)

—Lang returned to Music City to craft her new Sing It Loud CD, and her new Sis Boom Bang band is comprised of East Nashvillians. The album’s lead-off single has an Orbison-bolero vibe that simmers with sensuous heat. Essential listening.

“Footloose” Premiere Pics

The premiere of Footloose has held last week at the Franklin Theatre. The flick starring Julianne Hough and others opens nationwide on Friday (10/14). Catch Blake Shelton performing the signature song tonight (10/11) on the Dancing with the Stars results show on ABC at 8:00 PM CST.

All photos by Alan Mayor.

The cast and director (L-R): actor Miles Teller, director Craig Brewer, actor Kenny Wormald, actress Julianne Hough and soundtrack star Blake Shelton.

 

Big and Rich ft. Gretchen Wilson perform "Fake ID" on the soundtrack

Whitney Duncan contributes "So Sorry Mama" to the soundtrack.

McBride’s Train Trek Promotes Music and Breast Cancer Awareness

Martina McBride’s epic coast to coast train ride, dubbed Eleven Across America is underway traveling from Los Angeles to New York City. The Amtrak-sponsored journey is timed to promote the artist’s new album Eleven, in stores today (Tues.) and also raise support for breast cancer. A crowd of press, fans and breast cancer survivors all climbed aboard the Pink Together Express in Los Angeles on Monday morning, and began the journey to Flagstaff, AZ the train’s first stop.

Day one included the Flagstaff arrival at 2 a.m. and a warm welcome from over 600 fans who filled the train station. Arrival times are purposely being kept secret until close to the last minute, so fans are spreading the word and keeping in touch via social networks like Twitter and Facebook. Martina’s website also has a special blog covering her daily reports daily. Martina told the crowd, “This is what it’s all about, making a memory together, and this is a memory we’ll share forever.”

One of the songs on the new album, “I’m Gonna Love You Through It” is, as Martina explains, “A very moving song about someone loving someone through breast cancer. When I first heard the song I was so touched by it.”

That song is one of the reasons why this promotional adventure is being used to do more than just draw attention to music, it’s also about helping to draw attention and support for breast cancer awareness month. In fact, Martina will light New York’s Empire State building pink at the close of this Eleven Across America journey, an event sponsored by the Stanford Women’s Cancer Center.

For up to the minute reports and details of where the train will stop check @martinamcbride on Twitter.

(Stop #3 is Albuquerque, N.M. 10/11 @12:38 am)

Martina, standing in front of her specially bannered train, talks with the 2 a.m. fans and well-wishers in Flagstaff, Arizona.

New Ryman Partner Makes The Wheels Turn

Nashville’s Ryman Auditorium has announced a multi-year partnership with Nissan North America, making Nissan an Official Partner. The auto manufacturer will become part of the daytime tour experience and nightly concerts through branding and advertising opportunities, and aims to bring its ‘Innovation For All’ campaign to the storied music destination.

“We are thrilled to align the Ryman in this long-term partnership with Nissan,” said Sally Williams, Ryman Auditorium General Manager. “We look forward to putting ‘Innovation For All’ into action, enhancing our concert experiences for fans with cutting edge innovation and technology. We’re excited to have a locally based global company as our partner. Together, we’ll elevate our museum and concert offerings, not only for fans here in Nashville but for audiences around the world using a variety of media platforms.”

“We strive for ‘Innovation For All’ and that includes Nashville’s diverse music community. Where better to center that partnership but within the very epicenter of Music City, the Ryman Auditorium? Our partnership with the Ryman is an extension of our commitment to Nashville and its thriving entertainment offerings,” said Jon Brancheau, Vice President, Marketing, Nissan.

Technology will play an important role in the partnership, and consumers will soon be able to download the first official Ryman app for iPhone and Android smartphones. With the app users will be able to receive concerts announcements via text, purchase tickets directly, browse the Hatch Show Print Gallery, and share concerts through social media. Additionally, the partners are planning “Nissan Recording Sessions From The Ryman,” a national contest which will grant the finalists an opportunity to play and record on the Ryman stage.

Coming up at the Ryman are Goo Goo Dolls (10/17), Aretha Franklin (10/19), Peter Frampton (10/22), Indigo Girls & Brandi Carlile (11/17), Glen Campbell (11/30 & 12/5), Gillian Welch (12/1) and more. See full calendar here.

Sell-Out Is Simply Marketing Slang

We’ve all heard stories about concert tickets selling out within minutes of the box office opening. But what actually constitutes a sold-out show?

Ticketing and live events experts agree: Sold out is a marketing term, not a technical one. And it means different things to different marketers.

One rep from a local venue says that he has only seen one show in his nearly 20-year career where no tickets of any kind were available. Thus, it is extremely rare—maybe once every decade or so in large arenas—that when the box office closes, there isn’t one seat available anywhere in the house.

Most fans and members of the industry would agree that a sell-out is when tickets can no longer be purchased by the general public. But, as those in the biz know, this doesn’t mean that the right connections can’t get you in the door. Instead, plenty of tickets are set aside for production holds, artist holds, etc.

However, some artist reps use the term sell-out very loosely, in an effort to fuel media publicity, accrue bragging rights, and sell more tickets. Marketers might spread the word that a concert is sold out when there are no pairs of tickets available, only singles. Or they might deem a show sold out when the only remaining tickets are relatively expensive, perhaps over the $100 mark.

It’s a common practice for tickets to be released to the public the day of the show. After the stage is set up, venue reps can gauge clear sightlines from various points in the audience and then open up for purchase seats that previously had questionable visibility. Even if no one buys those last-minute tickets, the concert is still referred to as a sell-out.

 

Content Remains King. All Rise For The King!

Advertising Age’s recent Media Issue (Oct. 3, 2011) looks hard at the “Content Is King” motto, questions its relevance in the current digital mix, and offers some insightful observations in the process. Overwhelmingly though, the various articles and writers support the premise that in today’s media tug of war, content and content owners remain royal.

“Rising competition for content has…strengthened the hand of content owners…,” says writer Jack Neff (As Devices And Distribution Compete, Content Enjoys A Renaissance) who points to Netflix’s increasing costs and competition from other outlets while trying to renew its content licenses as an example. (According to Wedbush Securities analyst Michael Pachter Netflix content costs are likely to rise 10X from about $180 million in 2010 to nearly $2 billion next year.)

In many ways Netflix appeared like it had cornered the video streaming market and would be able to leverage its power to exercise control over the space. Not so argues Neff. “Netflix is perhaps the biggest victim of content’s rising power—and just when it looked to some like it had killed the king.” He also points to the book world as an example. “Book publishers used the leverage from Apple’s iPad entry last year to break the $9.99 price ceiling Amazon once had on most e-books.”

However, Neff notes that content owners and distributors need each other. “It’s true that creating content alone won’t cut it,” he says. “Owners need to find smart partnerships with an increasingly complex web of distributors. But it’s equally true that a distribution platform with little to distribute is of little use to consumers, no matter how fancy the interface is.”

“Content owners are in the catbird seat, because anytime a new distributor or new device crops up they need great content to drive the platform’s appeal,” says Will Richmond President of marketing intellegence and consulting firm Broadband Decisions. “Video-content owners and book publishers benefit most from rising demand for content because they didn’t take the paths that have hurt the music and newspaper industries. The music industry was slow to make its product available online for a fee, which helped fuel illegal peer-to-peer content sharing. And newspapers and many magazines spent years giving their product away for free, supported (marginally) by advertising…”

Nonetheless, Neff warns content owners not to get too greedy. If prices increase too far, they will run the real risk of stimulating consumers toward illegal file sharing. Helping to pay for these increased content costs, several cable networks, including Nashville’s Comcast, have quietly, but effectively tightened the video-on-demand (VOD) ad model by disabling the fast-forward option for VOD selections allowing networks to include more VOD viewing impressions in their ad metrics.

Ad Age’s Media edition also studies the evolution of content distribution business models. Wired Editor in Chief Chris Anderson tells writer Matthew Creamer, “Once rich content can be distributed globally at virtually no cost on platforms that have billing relationships already established (IOS, Android, Kindle, etc.), we can experiment wildly with who pays and how much. For example, ad-dependent models can diversify into profitable subscriber models and turn periodicals into brands and digital storefronts that can sell other content.”

David Remnick, Editor of the New Yorker cautions creators to stay focused on quality, “The guiding idea here is that new technologies should amplify, not alter our principles: in this case, values of depth, beauty, accuracy and journalistic ambition.”

Great content undeniably still sits on a special throne. And that seems to be true across the entire media realm—print, music, video and online. But content is not like buying bologna in the supermarket deli section, it doesn’t come by the pound. To comfortably wear a crown, it must have a royal spark which attracts attention and audience engagement.

Country Music Marathon Announces New Partnership

St. Jude Children’s Research Hospital and Competitor Group, Inc. have announced a new title partnership as the official benefiting charity of the Country Music Marathon. The event, now re-branded as the St. Jude Country Music Marathon & 1/2 Marathon presented by Nissan, takes place Saturday, April 28, 2012.

“The St. Jude Country Music Marathon and 1/2 Marathon is the perfect match for St. Jude’s rich history with the country music industry and our St. Jude Heroes program,” noted Richard Shadyac Jr., CEO of ALSAC, St. Jude’s fundraising arm. “The event is truly a marriage of fitness enthusiasts and country fans alike nationwide who want to do something meaningful in the fight against childhood cancer and other deadly diseases.”

“While I believe each and every event Competitor Group organizes is spectacular, the St. Jude Country Music Marathon is my personal favorite,” said Tracy Sundlun, Sr. VP of Competitor Group and a founder of the Nashville race. “We are excited to launch a new era of the marathon by partnering with St. Jude and their incredible network of supporters and country music radio stations, which will take the promotion of this event and the city of Nashville to a whole new level.”

Over its 12 year history, the race has become a major annual event that draws over 30,000 participants. According to Sundlun, the event includes the second-largest 1/2 marathon in America and is the country’s largest combined marathon and 1/2. To date, charity partners have raised over $22.3 million through the race, one of Tennessee’s largest fundraising platforms.

(L-R): Rick Shadyae, Jr., CEO, ALSAC/ St. Jude children's Research Hospital; Jessica Turri, St. Jude Survivor; Scott Hamilton, World Champion Figure Skater & Olympic Gold Medalist; Ed Temple, legendary Head Coach of the U.S. Olympic & Tennessee State University Women's Track & Field; Suzanne Alexander, Host of GAC’s Great American Country; Council member Ronnie Stein, City of Nashville; Tracy Sundlun, SVP, Competitor Group; and J Schaffer, Senior Manager, Nissan. Photo: George Walker IV

Arista Nashville “Remains Unchanged”

The Los Angeles Times is reporting that “RCA Music Group is slimming down for the holidays by shuttering its Arista, Jive and J Records subsidiaries, a move by new label execs to strengthen the identity of the RCA brand.”

The report further states that “In an effort to refresh RCA Records, all label imprints — J Records, Arista Records and Jive — will now be under the iconic RCA Records label,” according to a statement RCA issued Friday.] Other sites, such as Rolling Stone and USA Today, are also reporting the story.

Gary Overton, Chairman and CEO, Sony Music Nashville, responds, “Arista Nashville and its respective roster are not impacted in any way. Our 4-label Sony Music Nashville operations remain unchanged.”