Country Music’s biggest night has come and gone, offering more than a few surprises to the viewers. The phrase “thank you country radio” is one often uttered from the CMA Awards podium, so we checked in with some of our CountryBreakout panelists to gauge their reactions to the ceremony.
The general consensus on show co-hosts Brad Paisley and Carrie Underwood seems to be favorable, including the good-natured ribbing of Hank Williams Jr. and his Fox News political flap.
“I really liked the opening, showing respect to Hank Jr. that the Country Music stands behind him (along with all of his rowdy friends),” says Jason McLelland of KDOL/Livingston, TX.
Ted Cramer of WIFE/Connersville, IN thought the Carrie and Brad “tried a little too hard,” while Carey Carlson of WTCM/Traverse City, MI said they were “brilliant.”
Also in the positive column was Kip Jervis of WEZJ/Williamsburg, KY, who said the pair “are perfect as co-hosts, and every one of their segments had everyone in my house rolling in the floor. We especially loved the Little Jimmy Dickens segment.”

The Band Perry took home multiple CMA Awards on Nov. 9.
Perhaps surprisingly, there was little disagreement over the trophy winners. The Band Perry took home the most awards, while Blake and Miranda remained the format’s vocal king and queen.
“I was so happy for The Band Perry, and Blake and Miranda are the new ‘it’ couple (bet they had an awesome night),” mused WTCM’s Carlson.
“The Band Perry deserved every single award that they picked up,” agreed Jeff Hunt of WFGE/State College, PA. “I had the pleasure of seeing them right after ‘Hip To My Heart’ was released, and I knew they were the real deal.”
Taylor Swift became only the second woman in history (after Barbara Mandrell) with two Entertainer of the Year wins to her credit, which drew enthusiastic praise.
“Congrats to Taylor,” said Tom Duke of KQUS/Hot Springs, AR. “She fills venues up around the world, no one can touch her in sales, she is a great performer and she appreciates her fans. Her only competition, Kenny Chesney, was not even nominated. What’s up with that?”
“Enough cannot be said about Taylor picking up her second Entertainer Of the Year award,” concurred WFGE’s Hunt. “She has done more than enough to earn it. Her stage show is the most exciting not only in country music, but in all music period. She regularly performs for two-and-a-half hours every night, and the crowd goes home happy.”
As usual, the show was loaded with performances from the format’s heavyweights who earned solid reviews.
“Blake, Miranda, and Eric Church all stole the spotlight,” offered KDOL’s McLelland.
“Taylor gave one of the best performances of the night, and I enjoyed the music intensive format of the show,” stated WIFE’s Cramer.
There was also a highly collaborative element this year: Kenny Loggins and Shelton; Rascal Flatts and Natasha Bedingfield; Chesney and Grace Potter; Zac Brown Band and Gregg Allman; plus co-hosts Paisley and Underwood.
“At times I thought I was watching the MTV awards with all the dancing and such but I thought Brad and Carrie were outstanding again,” said KQUS’s Duke. “Rascal Flatts and Natasha Bedingfield were great, as well as Kenny and Grace Potter–I hope they all record together again.”
“I’ve always been a huge fan of the Allman Brothers Band, so the song with Zac Brown Band (“Georgia On My Mind”) blew me away,” added WEZJ’s Jervis. “The opening was everything it should have been with Kenny joining Blake for ‘Footloose.’”

Lionel Richie. Photo courtesy Universal Music Group.
The addition of R&B and pop legend Lionel Richie to the bill might have seemed an unusual choice, but his appreciation of country music showed in a collaborative medley of his hits “Deep River Roman” (with Little Big Town), “Stuck On You” (with Darius Rucker), and “Dancing On The Ceiling” (with Rascal Flatts). Radio respondents expressed excitement about his upcoming country duets project Tuskeegee.
“Lionel Richie sings as well now as he did back in the day if not better,” said WEZJ’s Jervis. “As Lionel and Darius were doing ‘Stuck On You the camera panned at the perfect time and Tim McGraw was singing along! Very cool captured moment there.”
“I can hardly wait for Tuskegee to be available, loved loved loved Lionel Richie. Welcome to Country!” exclaimed WTCM’s Carlson.

The CMA Awards tribute to Glen Campbell received glowing praise. Photo courtesy Big Hassle PR.
The portion of the show seemingly everyone wanted to see was the tribute to the legendary Glen Campbell, featuring Brad Paisley, Keith Urban, Vince Gill, and composer Jimmy Webb. All agreed it was a truly special moment, but were disappointed that Campbell didn’t get a chance to play or speak before the commercial break.
“The tribute to Glenn Campbell was fantastic,” said KQUS’s Duke. “I wish that he could have at least played the guitar. I hear he is still as good as ever and to me he is one of the best.”
“Stunning,” seconded WTCM’s Carlson. “Brad and Keith ought to do a cover CD of Jimmy Webb songs.”
“It was really powerful,” chimed in KDOL’s McLelland. “When Glen got up and strapped on the guitar I was excited expecting to hear from him. It was a little disappointing to see a commercial break instead.”
“The part I was most looking forward to did not disappoint, other than the fact that the producers cut to commercial just as Glen Campbell was strapping on his guitar,” noted WEZJ’s Jervis. “I guess it pays to attend, because I’m sure the fans there at Bridgestone Arena got a great, albeit brief performance with Glen sitting in and not to mention the great Jimmy Webb. The whole segment was quite bittersweet. My wife and I got a chance to see Glen last month in Kentucky, likely for the last time, and so the CMA tribute was icing for us as fans.”
Tee Up Media Takes A Swing
/by Eric T. Parker(Top-Bottom) Chris Kulick, Pandora Duffer, Laurie Helenburg
Radio and marketing veterans Chris Kulick, Pandora Duffer and Laurie Helenburg have announced the launch of Tee Up Media, a full-service marketing and media management company.
The Nashville-based business will specialize in all aspects of media management including the development and implementation of creative campaign strategies. Current clients include Duckhead Apparel, Freeland Chevrolet Fleet Sales and Vietti Chili’s sponsorship for the Tennessee Titans.
“We have spent years developing our reputations as hard working, honest and creative media consultants,” says Kulick. “With our backgrounds in social media, traditional media and event sponsorship, Tee Up Media is a triple threat.” Kulick’s background includes managing sales and promotions for Nashville’s Supertalk 99.7/WTN, Titans Radio Network and 104.5/The Zone. Kulick also served for seven years as GM for 650AM WSM.
“Tee Up Media specializes in delivering targeted, measurable results in a fun, ‘out of the box’ positive environment!” says Duffer, who brings eight years of experience from events and sponsorships for the Titans Radio Network, 104.5/The Zone and Citadel’s WKDF.
Laurie Helenburg, a 20-plus year radio veteran from WUBU/Mix 106, Dick Broadcasting and Titans Radio Network also joins the team.
Kulick can be reached at Chris@TeeUpMedia.com. Duffer at Pandora@TeeUpMedia.com. For more information, visit www.TeeUpMedia.com
More Awards Week Photos
/by FreemanPatrón Tequila supported the CMA’s Keep The Music Playing foundation in Nashville during the CMA Awards. The spirits company created a 10 foot fiberglass guitar that was signed by country’s biggest names including Brad Paisley, Carrie Underwood, Blake Shelton, Miranda Lambert, LeAnn Rimes, Sugarland, Gregg Allman, Zac Brown Band and many more. Following the show, the guitar was auctioned off to benefit Keep The Music Playing. Below, country star Clay Walker adds his signature.
Sixty-seven songwriters were honored for performance awards at BMI’s Country Awards Nov. 8, and 17 of those writers were first-time honorees. Several of the first-timers winners gathered for a photo.
(L-R): Jamie Paulin, BMI’s Clay Bradley, Brantley Gilbert, Jeremy Spillman, Josh Thompson, JT Harding, Jessie Joe Dillon, Kimberly Perry, Marti Frederiksen, Marty Dodson, Kevin Griffin, Shane Stevens, busbee, and BMI’s Jody Williams. (First-time award winners not pictured: Shy Carter, Kara DioGuardi, Daniel Pritzker, Jimi Westbrook, and Karen Fairchild.) Photo: John Russell
Country music’s biggest stars lined up to interview with Premiere Networks affiliates prior to the 45th Annual CMA Awards, and Faith Hill sat down to chat with The Big D and Bubba Show. Hill also performed her new single “Come Home” on the Awards show broadcast.
(L-R): Bubba, Hill, Big D
See? They’re not the same person. Bigger Picture recording artist Craig Campbell and longtime Music Row publicist Craig Campbell alleviated the confusion once and for all by posing together in a photo on the CMA Awards Red Carpet.
(L-R): artist Craig Campbell, publicist Craig Campbell
Freddie Crespo Promoted at SESAC
/by Eric T. Parker“Freddie has been a valuable part of SESAC’s Finance team,” said Joanne Jenkins, Vice President, Finance. “He has contributed significantly in the development and implementation of procedural methods that has enhanced our efficiency.”
Crespo, also a member of the local Nashville Payroll chapter, moved to Nashville 17 years ago from Brooklyn and has worked in the accounting field for over 22 years. He is a graduate of Brooklyn College and holds a degree in accounting.
Cross Canadian Ragweed Releases Box of Weed Retrospective
/by Eric T. ParkerThe 5 CD/1 DVD set will be released by Show Dog–Universal and is comprised of five albums originally released by Universal South including Cross Canadian Ragweed (also known as the ‘purple’ album), Soul Gravy, Garage, Mission California and Happiness And All The Other Things, and the Back To Tulsa: Live And Loud At Cain’s Ballroom DVD.
Cross Canadian Ragweed were pioneers of the popular Red Dirt music scene in Texas and Oklahoma. Not long after their 15th anniversary in 2010, the group went on indefinite hiatus. CCR leader Cody Canada formed a new band with The Departed, releasing a debut album This Is Indian Land in 2011.
CMA Awards Afterparty Pics [Ongoing Updates]
/by FreemanBig Machine Records, Valory Music Co., and Republic Nashville, celebrated their multiple achievements at radio, retail and the CMA Awards.
Back Row: Jimmy Chapin, Erin Burr, Justin Key, Lois Lewis, Mike Moore, Erik Powell, David Beller, Kathleen Drosey, Mike Eli, James Young, Jon Jones, Kelly Rich, Andrew Kautz, Mark Grey, Jack Purcell, Chris Thompson, John Zarling, Jake Basden. Middle: Nikki Burns, Jayme Austin, Shea Fowler, Becky Reiser, Brittney McKenna, Brantley Gilbert, Ashley Crawford, Brad Turcotte, Jackie Campbell. Front: Sandi Spika Borchetta, Scott Borchetta, Taylor Swift, Mandy McCormack
(L-R): Reid Perry, CEO/President of Universal Republic Monte Lipman, Republic Nashville President Jimmy Harnen, Kimberly Perry, President and CEO of Big Machine Label Group Scott Borchetta, Chairman of Universal Republic and Island Def Jam Barry Weiss, Neil Perry, Bob Doyle, and Republic VP of Business Affairs Steve Gawley.
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Capitol Records Nashville and EMI Records Nashville celebrated the evening with a private post party at Nashville’s Sambuca restaurant. Among the causes to celebrate, Lady Antebellum‘s win of Vocal Group of the Year.
Pictured: Standing (L-R): Capitol/EMI Records Nashville SVP Marketing Cindy Mabe, COO Tom Becci, Eric Church, Eric Paslay, Lady Antebellum’s Dave Haywood, Jon Pardi, Capitol/EMI Records Nashville President and CEO Mike Dungan, EMI Group COO Leo Corbett, Walker Hayes, Dierks Bentley, Luke Bryan, Lady Antebellum’s Charles Kelley, Little Big Town’s Phillip Sweet and Jimi Westbrook. Seated (L-R): Chynna Rae Carrion and Lauren Leiter of Lighter Ray, Kelleigh Bannen, Darius Rucker, Lady Antebellum’s Hillary Scott, Little Big Town’s Kimberly Schlapman and Karen Fairchild, Mickey Guyton, Capitol/EMI Records Nashville SVP Promotion Steve Hodges.
• • • • •
UMG Nashville celebrated the Country Music Association Awards Wednesday night at Citizen in Nashville.
(L-R): Irving Azoff, Joel Katz and Luke Lewis, chairman/CEO of UMG Nashville.
Scotty McCreery and Billy Currington at the UMG post-party.
• • • • •
Warner Music Nashville hosted a packed post-party last night at its Music Row offices. The label group toasted Blake Shelton’s Male Vocalist win, and Faith Hill’s comeback performance on the show. Revelers enjoyed decadent mini-desserts, heavy hors d’oeuvres, and a top notch cover band.
Pictured (L-R): Starstruck Management Group’s Brandon Blackstock, Tim McGraw, Blake Shelton, Faith Hill, John Oates, Warner Music Nashville President & CEO, John Esposito, Red Light Management’s Will Botwin, Starstruck Management Group’s Narvel Blackstock. Photo: Brooke Kelly
• • • • •
Sony Music Nashville celebrated at the Hermitage Hotel following Wednesday’s 45th Annual CMA Awards, co-hosted by labelmates Carrie Underwood and Brad Paisley. Miranda Lambert was named Female Vocalist of the Year and Kenny Chesney took home the Music Video of the Year honor for his duet with Grace Potter, “You And Tequila.”
(L-R): Sony Music Entertainment CEO Doug Morris, Grace Potter, Kenny Chesney, Miranda Lambert, & Sony Music Nashville Chairman & CEO Gary Overton. Photo: Alan Poizner
(L-R): Top Row - Bradley Gaskin, Joanna Smith, Casey James, Kristen Kelly, Love & Theft’s Stephen Barker Lyles. Middle Row - The Henningsens , Angaleena Presley, Wade Bowen, Bush Hawg. Bottom Row - Jake Owen, Carrie Underwood, Miranda Lambert, Doug Morris (Sony Music Entertainment CEO), Gary Overton (Sony Music Nashville Chairman & CEO), Sara Evans, Kenny Chesney, Grace Potter, Chris Young, Kix Brooks. Photo: Alan Poizner
Good Works: Rascal Flatts, Gloriana, Musicians On Call
/by contributorYesterday (11/10), Best Buy Mobile and the Grammy Foundation continued their mission to help enrich schools in need, teaming up to donate $5,000 to Centennial High School in Franklin, TN. Students were treated to a surprise visit from Rascal Flatts, who spoke about the importance of music education.
Rascal Flatts join Best Buy Mobile and the Grammy Foundation to surprise Centennial High School students with a donation.
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Gloriana will also give a special performance of the song in Rochester, MN today, as part of the town’s Veterans Day celebration.
Inspired by the band’s experience performing for the troops overseas, “Soldier Song” is from their forthcoming second album on Emblem Music Group/Warner Bros. Records. Band members Tom and Mike Gossin penned the tune with Grammy Award winning producer Matt Serletic.
Gloriana’s new single “(Kissed You) Good Night” is currently climbing the country charts.
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Tickets are limited but still available for $30 on the MOC website. All proceeds go to funding MOC’s Nashville branch, which has provided over 40,000 healthcare patients in the Nashville area with music.
CountryBreakout Panelists Respond to CMA Awards
/by FreemanThe general consensus on show co-hosts Brad Paisley and Carrie Underwood seems to be favorable, including the good-natured ribbing of Hank Williams Jr. and his Fox News political flap.
“I really liked the opening, showing respect to Hank Jr. that the Country Music stands behind him (along with all of his rowdy friends),” says Jason McLelland of KDOL/Livingston, TX.
Ted Cramer of WIFE/Connersville, IN thought the Carrie and Brad “tried a little too hard,” while Carey Carlson of WTCM/Traverse City, MI said they were “brilliant.”
Also in the positive column was Kip Jervis of WEZJ/Williamsburg, KY, who said the pair “are perfect as co-hosts, and every one of their segments had everyone in my house rolling in the floor. We especially loved the Little Jimmy Dickens segment.”
The Band Perry took home multiple CMA Awards on Nov. 9.
Perhaps surprisingly, there was little disagreement over the trophy winners. The Band Perry took home the most awards, while Blake and Miranda remained the format’s vocal king and queen.
“I was so happy for The Band Perry, and Blake and Miranda are the new ‘it’ couple (bet they had an awesome night),” mused WTCM’s Carlson.
“The Band Perry deserved every single award that they picked up,” agreed Jeff Hunt of WFGE/State College, PA. “I had the pleasure of seeing them right after ‘Hip To My Heart’ was released, and I knew they were the real deal.”
Taylor Swift became only the second woman in history (after Barbara Mandrell) with two Entertainer of the Year wins to her credit, which drew enthusiastic praise.
“Congrats to Taylor,” said Tom Duke of KQUS/Hot Springs, AR. “She fills venues up around the world, no one can touch her in sales, she is a great performer and she appreciates her fans. Her only competition, Kenny Chesney, was not even nominated. What’s up with that?”
“Enough cannot be said about Taylor picking up her second Entertainer Of the Year award,” concurred WFGE’s Hunt. “She has done more than enough to earn it. Her stage show is the most exciting not only in country music, but in all music period. She regularly performs for two-and-a-half hours every night, and the crowd goes home happy.”
As usual, the show was loaded with performances from the format’s heavyweights who earned solid reviews.
“Blake, Miranda, and Eric Church all stole the spotlight,” offered KDOL’s McLelland.
“Taylor gave one of the best performances of the night, and I enjoyed the music intensive format of the show,” stated WIFE’s Cramer.
There was also a highly collaborative element this year: Kenny Loggins and Shelton; Rascal Flatts and Natasha Bedingfield; Chesney and Grace Potter; Zac Brown Band and Gregg Allman; plus co-hosts Paisley and Underwood.
“At times I thought I was watching the MTV awards with all the dancing and such but I thought Brad and Carrie were outstanding again,” said KQUS’s Duke. “Rascal Flatts and Natasha Bedingfield were great, as well as Kenny and Grace Potter–I hope they all record together again.”
“I’ve always been a huge fan of the Allman Brothers Band, so the song with Zac Brown Band (“Georgia On My Mind”) blew me away,” added WEZJ’s Jervis. “The opening was everything it should have been with Kenny joining Blake for ‘Footloose.’”
Lionel Richie. Photo courtesy Universal Music Group.
The addition of R&B and pop legend Lionel Richie to the bill might have seemed an unusual choice, but his appreciation of country music showed in a collaborative medley of his hits “Deep River Roman” (with Little Big Town), “Stuck On You” (with Darius Rucker), and “Dancing On The Ceiling” (with Rascal Flatts). Radio respondents expressed excitement about his upcoming country duets project Tuskeegee.
“Lionel Richie sings as well now as he did back in the day if not better,” said WEZJ’s Jervis. “As Lionel and Darius were doing ‘Stuck On You the camera panned at the perfect time and Tim McGraw was singing along! Very cool captured moment there.”
“I can hardly wait for Tuskegee to be available, loved loved loved Lionel Richie. Welcome to Country!” exclaimed WTCM’s Carlson.
The CMA Awards tribute to Glen Campbell received glowing praise. Photo courtesy Big Hassle PR.
The portion of the show seemingly everyone wanted to see was the tribute to the legendary Glen Campbell, featuring Brad Paisley, Keith Urban, Vince Gill, and composer Jimmy Webb. All agreed it was a truly special moment, but were disappointed that Campbell didn’t get a chance to play or speak before the commercial break.
“The tribute to Glenn Campbell was fantastic,” said KQUS’s Duke. “I wish that he could have at least played the guitar. I hear he is still as good as ever and to me he is one of the best.”
“Stunning,” seconded WTCM’s Carlson. “Brad and Keith ought to do a cover CD of Jimmy Webb songs.”
“It was really powerful,” chimed in KDOL’s McLelland. “When Glen got up and strapped on the guitar I was excited expecting to hear from him. It was a little disappointing to see a commercial break instead.”
“The part I was most looking forward to did not disappoint, other than the fact that the producers cut to commercial just as Glen Campbell was strapping on his guitar,” noted WEZJ’s Jervis. “I guess it pays to attend, because I’m sure the fans there at Bridgestone Arena got a great, albeit brief performance with Glen sitting in and not to mention the great Jimmy Webb. The whole segment was quite bittersweet. My wife and I got a chance to see Glen last month in Kentucky, likely for the last time, and so the CMA tribute was icing for us as fans.”
CountryBreakout No. 1 Song
/by FreemanWhich is a fancy way to say Lady Antebellum’s “We Owned The Night” is No. 1 on the CountryBreakout Chart for a second consecutive week and still showing signs of growth. Good timing, too: Hillary, Dave, and Charles just bagged their third consecutive Vocal Group of the Year honor at the 45th Annual CMA Awards and delivered a stunning performance of the song during the telecast. We suspect there’s plenty more where that came from, because the group’s massive Own The Night tour gets underway tonight (11/11) in Knoxville and runs through June 2012. There’s even a Nashville date scheduled for Feb. 22 at Municipal Auditorium.
“This is the tour we’ve always dreamed of putting together,” says Charles Kelley. “We got to help design the stage and really collaborate on new production ideas, and now we’re just really trying to hone in on the perfect set list to give the fans a cool mix of hits and some of their favorite songs from the new record. Plus, we’ve been working on some really intimate moments for our show, where we can really break things down and be close to the crowd. I can’t wait for the next nine months!”
So grab your wallet, and carpe diem already.
Weekly Chart Report (11/11/11)
/by Eric T. ParkerChuck Wicks (L) recently stopped by Nashville’s WSIX to catch up with Mid Day host Amy Paige (R) and to talk about his St. Jude benefit show next Monday (11/14) at 3rd & Lindsley.
RADIO NEWS
As part of Clear Channel’s recent reorganization, WTCR/Huntington, WV MD Scott Hesson has departed after nearly 10 years with the company. Hesson’s 25-plus year radio career also includes time at Hilton Head’s WGZR, and Tri Cities TN-VA’s WXBQ. Reach him at 304-521-9831 or here. WTCR PD Judy Eaton will assume music duties in the meantime. Reach her here.
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KCBN/Harrison, AR MD Lisa Johnson will exit the station Nov. 15, where she has worked for 11 years. Her career in radio spans 26 years and includes time with WTXT/Tuscaloosa and KTXY Y107/Columbia, Mo. Contact her here.
Corey Wagar (R) and KCJC/Russellville, Arkansas MD Jarrett Jackson (L) mug for the camera during a recent station visit. Wagar’s single “I Hate My Boyfriend” is up to No. 65 this week on the chart.
SPIN ZONE
Lady Antebellum’s “We Owned The Night” remains unchallenged as the CountryBreakout Chart’s No. 1 song, followed once again by Miranda Lambert’s “Baggage Claim.” CMA Album of the Year winner Jason Aldean’s “Tattoos On This Town” moves up a spot to No. 3, followed by Eric Church’s “Drink In My Hand” at No. 4 and The Band Perry’s “All Your Life” at No. 5.
Mostly, it’s a molasses-slow week for movement. Even hot new singles like Kenny Chesney’s “Reality,” Brad Paisley’s “Camouflage,” and Toby Keith’s “Red Solo Cup” don’t make much more progress than one position or two, despite impressive triple digit gains in spins. New debuts include McGuffey Lane’s “Bartender” at No. 76, Gloriana’s “(Kissed You) Good Night” at No. 77, Shane Yellowbird’s “Bare Feet On The Blacktop” at No. 79 and Johnny Rivers’ “I’ve Got To Use My Imagination” at No. 80.
Frozen Playlists: KFAV, KTWI, KWWR, KYYK, WAKG, WBKR, WBYZ, WCMS, WKWS, WPPL, WRHT, WYBL
Upcoming Singles
November 14
Faith Hill/Come Home/Warner Bros./WMN
Wade Bowen/Saturday Night/Sea Gayle/BNA
Love and Theft/Angel Eyes/RCA
Mark Cooke/Any Way The wind Blows/CVR/Quarterback
November 28
Shawna Russell/Waitin’ On Sunrise/Way Out West
• • •
New On The Chart—Debuting This Week
Artist/song/label — chart pos.
McGuffey Lane/Bartender/Lick — 76
Gloriana/(Kissed You) Good Night/Emblem/WMN — 77
Shane Yellowbird / Bare Feet On The Blacktop/On Ramp — 79
Johnny Rivers/I’ve Got To Use My Imagination/Soul City — 80
Greatest Spin Increase
Artist/song/label — spin+
Brad Paisley/Camouflage/Arista — 306
George Strait/Love’s Gonna Make It Alright/MCA — 281
Keith Urban/You Gonna Fly/Capitol — 255
Kenny Chesney/Reality/BNA — 213
Toby Keith/Red Solo Cup/Show Dog-Univeral — 202
Most Added
Artist/song/label — New Adds
George Strait/Love’s Gonna Make It Alright/MCA — 16
David Bradley/If You Can’t Make Money/Gecko Music Productions — 10
Trace Adkins/Million Dollar View/Show Dog-Universal — 8
Rodney Atkins/He’s Mine/Curb — 8
Keith Urban/You Gonna Fly/Capitol — 8
Faith Hill/Come Home/Warner Bros. — 7
Kevin Fowler/That Girl/Average Joe’s — 7
Billy Currington/Like My Dog/Mercury — 6
On Deck—Soon To Be Charting
Artist/song/label — spins
Joanna Mosca w/Richie McDonald/Where Does Good Love Go?/Dolce Diva — 134
Lauren Alaina/Georgia Peaches/19/Mercury — 132
Brent Anderson/Amy’s Song/Arista — 126
Chris Weaver Band/Go Easy On Me — 119
Mockingbird Sun/Lucky Guy/Toomey Starks — 116
Bryan Cole/Pride & Passion/Perfect Vision — 114
FUNL Music artist Ty Herndon stopped by Premiere Radio’s CMA Awards remotes recently to promote his new single, “Stones.” Herndon is currently recording the follow-up effort to his 2010 Grammy-nominated album, Journey On, slated for an early 2012 release. (L-R): Shadow Stevens (MD – WWKA/Orlando, FL), Travis Moon (PD – KAJA/San Antonio, TX), Ty Herndon, radio vet Becky Brenner
Average Joe’s duo Montgomery Gentry recently stopped to congratulate Moby, host of syndicated Moby in the Morning, on his induction into the Country Radio Hall of Fame. (L-R): Eddie Montgomery, Moby, Troy Gentry
NARM: Back Announcing Could Improve Music Discovery And Sales
/by adminNARM (National Association of Recording Merchandisers) recently unveiled new research on how consumers discover music completed by the NPD Group. This topic was last examined in 2007 and the current findings have “changed significantly,” due to the introduction, since that time, of social media, TV and other digital services as major influencers.
The most common means of music discovery is via am/fm radio plus family, friends and co-workers. For active music fans, online radio and web videos were also important. The report notes that TV (competitions, awards, online video outlets, scripted series) were extremely influential overall. Not unexpectedly, the importance of retail has lessened since 2007 when the previous study was completed.
“We have identified several areas where we believe we can move the needle and convert that discovery to a retail experience of some kind,” said Jim Donio, President of NARM. “For example, people hear music they like, but because of lack of identification, they don’t learn the artist’s name or the song title, so they cannot seek out that track again – more promotion of song recognition apps and stressing the importance of back announcing could go a long way to improve that situation.”
The study also segmented consumers into five groups; “Committed,” “Convert,” “Comfortable,” “Casual,” and “Content,” plus examines various discovery tools.
Consumers cited TV as the second most influential tool for music discovery, trumped by am/fm radio, which was most important. According to the study, “most of those who cited radio also reported they would wait to hear a new song again, rather than purchase the track. This finding suggests a need for more back announcing, since three out of four of those who said they would wait also said they would shop more if there were more announcements revealing artist names and track titles.”
“As technology and music distribution has evolved, it’s fascinating how diverse the music fan base has adapted since the last time we conducted this study,” said Russ Crupnick, Sr. VP of The NPD Group. “On one hand you have fans who can’t find enough ways to learn about new music, whether it’s at retail, through apps and social networks, or on radio and TV. On the other hand there is still a large core group who learns by listening to AM/FM radio and on family shopping trips. Regardless of the type of music fan, there are actions the industry can take to improve the discovery process, and help drive revenue.”
The study was conducted by NPD Group in August 2011 and based upon 3,771 completed online surveys. The full research deck is available to NARM members only.