Carrie Underwood Launches New Wellness Brand HiNote

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Carrie Underwood. Photo: Jeff Johnson

Carrie Underwood has launched a new wellness brand, HiNote, designed to help women with an easy, accessible daily path to wellness through movement, nourishment and community to make wellness feel attainable, even on the busiest days.

“Health and wellness have always been such an important part of my life,” says Underwood. “Through my app, my own workouts, and daily conversations, I keep hearing the same heartfelt truth from women everywhere, myself included: we want to care for ourselves while still showing up for everything else our busy lives demand. That’s why I created HiNote. To help build a home for the everyday habits that support real life: movement, nourishment, and simple routines you can stick with.”

The first product rollout under the launch is HiNote Everyday Energy Daily Nutrition Drink Mix, which is designed to provide sustained energy throughout the day and features 20g of protein, 15 grams of clear whey and 5 grams of collagen, along with 5g of fiber, 13 fruits and vegetables, superfoods, greens and vitamin B, with no added sugar or caffeine. HiNote Everyday Energy Daily Nutrition Drink Mix is available in three flavors, Berry Medley, Juicy Peach and Strawberry Lemonade, and single-flavor bags and a variety pack with a branded shaker bottle are available for purchase on HiNote.com.

Underwood’s fitness app, fit52, is also evolving into HiNote Life – Powered by fit52. The app offers guided workouts led by Carrie, simple and nutritious recipes, a food tracker, and a supportive community to help members stay on track and motivated.

As part of its commitment to making wellness accessible and empowering women through confidence, movement and community, HiNote has partnered with Girls on the Run International, a national nonprofit that offers after-school programs for girls in grades 3-8 that combine physical activity with confidence-building lessons and life skills development to support initiatives that help the next generation build lifelong healthy habits.

Underwood has built a business portfolio inspired by her passion for health and wellness, where in addition to fit52 which launched in 2020 along with her first book, the New York Times bestseller Find Your Path, she also founded and created the fitness and lifestyle brand, CALIA by Carrie Underwood, and has been an equity partner in BODYARMOR sports drink.

Lorie Hollabaugh
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