While content remains the coin of the realm for artists and the companies that promote them, one cannot ignore the proliferation of new channels to expose and distribute. It’s also impossible to ignore how connected society has become. Today’s label marketers and radio programmers must scan across a wide canyon of video, radio, music sales, sponsorships, social networking, mobile, and more to assess strategies for success. The dynamics between radio, sales, artists and social networking are being forged together like an edge on fine steel.
Meanwhile country sales are down almost 50% this decade. Retail space is fast disappearing despite the fact that during 2010 country fans still purchased about 85% of albums in physical format. Will CDs become a value add offered with other merchandise? Is there a viable plan for labels that offers a chance for survival? Are our revenue streams drying up?

While content remains the coin of the realm for artists and the companies that promote them, one cannot ignore the proliferation of new channels to expose and distribute. It’s also impossible to ignore how connected society has become. Today’s label and radio programmers must scan across a wide canyon of video, radio, music sales, sponsorships, social networking, mobile, and more to assess strategies for success. The dynamics between radio, sales, artists and social networking are being forged together like an edge on fine steel.