Get Engaged Joins SAMY

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Photo: Courtesy of Get Engaged

Get Engaged has joined SAMY, a global independent social-first agency.

Founded in 2016 by Alex Dermer, Cam Fordham and Ben Hiott, Get Engaged has more than 120 employees across Atlanta, New York, Nashville and Los Angeles offices, serving clients including Sephora, Raising Cane’s, DoorDash, Live Nation, NBCUniversal, EA Games, Sazerac, Universal Music Group, and Perplexity. Get Engaged will retain its founders, leadership and hands-on service model.

“We built Get Engaged to help brands connect with culture in ways that move their businesses forward,” says Get Engaged Co-Founder and CEO, Alex Dermer. “Joining SAMY gives us the global reach, technology and talent to take that vision further. What excites me most is our shared ambition for where this industry is going and the role we can play in shaping it. As I step into the CEO role of Get Engaged, I’m proud of what we’ve built and energized by what this partnership makes possible for our clients and our team.”

“The next era of marketing will belong to brands that create moments people want to be part of,” shares Get Engaged Co-Founder, Cam Fordham. “We see a huge opportunity to bring brands, creators and talent together in ways that go well beyond a single campaign. With SAMY, we can take bigger swings and turn bold ideas into experiences and partnerships that reach audiences around the world.”

“Joining forces with Get Engaged consolidates SAMY as an independent, global leader in social and creator marketing,” adds SAMY CEO, Juan Andres Elhazaz. “Having established a proven track record as a leader in Europe and Latin America scaling our U.S. footprint was one of SAMY’s primary growth objectives and Get Engaged is the ideal partner to lead that expansion. We now bring our data and insight- driven Influencer and Social capabilities, powered by tech and AI, to maximize strategy and creative output, allowing leading brands to resonate authentically with today’s audiences.

The Raine Group served as exclusive financial advisor to Get Engaged.

Lauryn Sink
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