
Jay DeMarcus
Don’t miss Jay DeMarcus on The Producer’s Chair, on Thursday, April 28, at Douglas Corner at 6 p.m.
By: James Rea
It looks like Jay DeMarcus’s musical journey has finally come full-circle. The truth is, DeMarcus didn’t come to Nashville to do 200 dates a year with Rascal Flatts. He came here to produce and write songs. The remarkable part is, he’s managed to do it all. And the proof is in the puddin’.
DeMarcus is producing Reba’s next album and worked on Rascal Flatts’ latest album, Rewind. He has produced Chicago, Alabama, Michael English, Jo Dee Messina, Kix Brooks, Jason Crabb, Austins Bridge, Ronnie Dunn, Lucy Hale, and the Nashville cast’s Christmas Record. And that’s just a partial list.
DeMarcus is also a killer self-taught multi-instrumentalist who seldom turns down session work when opportunities to play with artists like Brian McKnight, LeAnn Rimes, Lady Antebellum and Lionel Richie come his way. His body of work has garnered Grammy and Dove awards and nominations, an impressive list of songwriter credits, and what appears to be a promising acting career (with a recurring role as himself on Nashville).
DeMarcus was born in Columbus, Ohio, in ’71, to musical parents.
“Yeah, they met playing music. Both my mom and my dad grew up playing music with their families,” he says. “All I knew growing up was, my dad was gone nights playing music and he was really good at it and my mom was Country Music Queen of Ohio in 1969.”
DeMarcus started playing drums when he could walk, wrote his first song at age 11, learned how to play bass, keyboards, guitar and mandolin, and sang his ass off in bands while attending Lee College in Cleveland, Tennessee. He arrived in Nashville in ‘92, only to land a record deal on Benson with Christian group East To West.
“I wanted to write and produce,” he says. “It’s so funny, I’ve had two artist record deals without really trying. I never really wanted to be an artist. I was so much more fascinated with the behind-the-scenes stuff.”
The Producer’s Chair: How did you get your first producing gig with Michael English?
DeMarcus: After East to West broke up, I was on the road with Michael. We were playing a lot of pop music, and then he would still do a lot of his old favorite gospel tunes because the fans still wanted to hear him do that. So we went in and cut his Gospel record on a shoestring budget and it ended up being Michael’s biggest-selling record on Curb. We got nominated for a Grammy and we got nominated for Album of the Year at the Dove Awards, so I went out on the road with him to support that record.
As he started to work more, there weren’t enough dates to make it to where I could do it full-time. So I started to reach out to friends of mine in Nashville here. Started going to some of the bars and some of the clubs and making friends with a lot of people that were playing country music. I’ve always loved country music and I had a heart for it. It’s what I grew up listening to and just didn’t really know how to get started ‘cause I’d spent most of my early years in Christian music.
How did Rascal Flatts emerge?
Gary [LeVox] and Joe Don [Rooney] and I were playing in Printers Alley at the Fiddle & Steel Guitar Bar and Mila Mason used to come in and see us pretty regularly. She was an artist at that time and she fell in love with us and she said, “I want to do whatever I can to help you guys. I think there’s some magic here.” [Her friends] Mark Bright and Marty Williams came in a few times to see us sing together and Mark said, “Why don’t you come in to the office? Let’s sit down, let’s talk about your future and see what we can do.”
So we went in and we sang with him. He wanted to hear us outside of that element of doing just covers and he wanted to hear us with a couple of acoustics. He said, ‘I want to get involved, I wanna do this. I want to make a record on you guys.’ So we signed a production deal with Sony and with Mark and Marty. Before we were finished with that three-song demo, he took it to Dann Huff. And Dann said, “Lyric Street I know is looking for a band right now.”
Why would Mark take it to Dann Huff?
Dann was turning into what he is. He was turning into the golden boy of Nashville. I think Mark wanted to bounce the music off of Dann and Dann said, “This is great. Let me take it to Doug Howard [at Lyric Street] if you don’t mind. I’ll let him hear it.” So he took the roughs over to Doug and… the rest is history. It was really surreal.
Rascal Flatts has taken some heat over the years about being considered ‘country.’ How did you feel about that?
This is so weird, really, because of where I started from. My dad would play rock, R&B, and country in the clubs because back in the day you had to have a pretty good repertoire. And then we would go to church on Sundays and I would hear hymns and Christian music, and then I would pop on the radio and I fell in love with the likes of Journey and Toto. So I was a very confused young man.
I loved it all and it all kind of fused together because I had a great appreciation for everything. If it was good I wanted to hear it and I wanted to know it and I wanted to be around it. And so it was. I think that’s why it was so frustrating early on in our careers because we were derided as such a fluffy, pop boy band and not really a country band. I didn’t really expect that because I just figured if you tried to do your best and make good music, it was gonna rise to the top.
What’s your fondest memory of playing on Lionel Richie’s Tuskegee sessions?
I can remember two distinct things. One is sitting in a chair across from Shannon Forrest remaking “Brick House” and playing the bass line to it. I’m watching Lionel standing there singing it and I’m watching Shannon Forrest over there playing that signature drum intro and I’m playing the bass line and I’m going, “This is freaking Lionel Richie and I’m playing ‘Brick House?’This is unbelievable!” That’s when the world went in slow motion for me because I was going, “How did I end up here? This is amazing.”
Two, I also remember Lady Antebellum came in to cut “Running With the Night.” They’re in the vocal booth singing behind me and trying to work out this middle section. They’re going back and forth and I just have this idea in my mind that was like, “What if we just stop the music and let you guys harmonize in this big hole and then the band will come back in?” And Lionel Richie said, ‘My man, now that’s why you are here! That’s why you are sitting in that chair!” And so we ran it a couple times and they loved it. Then of course I made some joke like, “Now how many points do I get for that?”
How did Gary and Joe Don react when you wanted to start producing Rascal Flatts?
I’ve been producing a bunch of stuff for the Flatts on our previous records, bonus cuts or whatever, so I’ve been itching to get my hands on the Flatts for years. I had a very honest conversation with my guys and I said, “For years, I’ve been producing other people and pouring all of my energy into other things. Just give me a shot.” And I finally got my shot.
We did a handful of songs with Howard Benson and we came back to town and cut them here. And we released “Rewind” and it went to No. 1. And I’m very, very proud because we’re getting ready to have another hit again with another song that I did called, “I Like the Sound of That.”
Do you feel like there’s a different kind of responsibility when you’re producing Rascal Flatts, as opposed to producing another artist? Is there a different feeling?
Yeah, there is a different feeling for me. I think I feel a greater weight and a greater sense of responsibility to always listen to what those guys have to say and make sure that I’m not dismissing their very valid input. I can get single-minded when I’m producing by myself on another artist and I know the way this should go. I’ve got clear vision for it and I know how to chisel away the stone until we get to where we’re going.
With Rascal Flatts, it’s a little more tedious because I’ve got two guys who need to be heard. They need to have their ideas explored, even if in the back of my mind, I’m going, “That’s the worst thing I’ve ever heard.” I’ve gotta chase it and I gotta see what we end up with, because they have as much ownership in it as I do.
If you could give young artists advice, what would it be?
Don’t chase a trend. Don’t chase something. I think you have to be authentic because if you aren’t, people are gonna see through it. There’s so many people that started chasing trends in our business, whether or not you want to call it bro-country or whatever. I think that some of those people have every right to be there because that’s authentically who they are. Some of the people that have chased might wake up one day and find that it wasn’t authentic and they’re gonna be sorry for the choices that they’ve made. You gotta be true to yourself and who you are. You gotta sing and be what you are naturally.
The Producer’s Chair: Where do you see Rascal Flatts five years from now?
DeMarcus: We’ve had this conversation before—we’ll never break up. I think that eventually as the Flatts start to slow down, we’ll probably do some things that each of us want to do individually. For me, the next chapter in my life is about developing the next generation of artists. I want to find the new talent. I want to do what Shane McAnally has the luxury to do, which is to spend time writing with them and developing them and helping them find themselves.
That’s one thing that I’m so jealous of. The guys that get to stay in town and do this every day. I mean I love being in the Flatts and what we do is very, very important and it is my priority right now, but the other side of it is very appealing to me right now. That’s the next phase for me. I want to tap into writing and developing and finding young new talent.
I’ve been considering that for the past two years. I’ve been figuring out how that picture looks the best. It’s a very hard thing to figure out when you spend so much time out on the road like I do. You have to have somebody that you trust implicitly running it, and somebody that you can put your confidence in, and know they are going to do it the way that you would do it if you were there. So I’ve been trying to figure that out, but yes, I very much would say that’s the way my business is going to look in the future. If you have the capabilities of doing it and the right artists, that’s the key. With the right talent, why not? I think the sky’s the limit.
Eddie Gulley Named BMI’s Sr. VP/Chief Information Officer
/by Craig_ShelburneEddie Gulley
Eddie Gulley has joined BMI as Senior Vice President/Chief Information Officer, effective immediately. He will be based in BMI’s Nashville office.
In this role, Gulley is responsible for BMI’s strategy and leadership in technology innovation, product and application development, network operations and project management. He reports to President and CEO Mike O’Neill.
Gulley’s career spans over 30 years of leadership, beginning in the U.S. Air Force. Prior to joining BMI, he held multiple executive positions in the information technology space.
For the past 10 years, Gulley was Vice President, Information Technology, for CIGNA Healthcare in Nashville. Before that, his positions included CIO of Evolved Digital Systems, COO/CTO of Global Trade Technologies and Regional Operations Manager of GA Sullivan.
“I am very pleased to welcome Eddie to BMI,” said O’Neill. “Technology is the engine powering BMI’s business. Eddie’s extensive experience in developing and implementing cutting-edge technology solutions will be a strong asset to our songwriters, composers, publishers and licensees as we explore future opportunities in our dynamic industry.”
Gulley received a Bachelor’s degree in Business Management from Park College in Parkville, Missouri, and a Master’s degree in Computer Science from Webster University in St. Louis, Missouri.
Frankie Ballard Announces ‘El Rio’ Album Release On June 10
/by Craig_ShelburneFrankie Ballard
Frankie Ballard will release a new album titled El Rio on June 10 via Warner Bros. Records/Warner Music Nashville. The album’s lead single is “It All Started With a Beer.”
Ballard recorded the project with producer Marshall Altman at Sonic Ranch in Tornillo, Texas, just south of El Paso.
“I’m very proud of the work Marshall and I did on El Rio,” says Ballard. “We busted our ass to be better. It’s been a spiritual journey. This album has already changed my life, and nobody’s heard it yet.”
Ballard’s hits include “Sunshine & Whiskey,” “Helluva Life,” and “Young & Crazy.” His previous album, also titled Sunshine & Whiskey, was released in 2014.
Big Machine Label Group, HSN Partner On Album Promotion
/by Craig_ShelburneMartina McBride and Jennifer Nettles will introduce their new music on HSN in April, following a new partnership between the retailer and Big Machine Records.
The concerts will be broadcast live from Nashville. McBride’s special will air on Sunday (April 17) at 11 p.m. ET, while Nettles’ concert will be broadcast on April 26 at 11 p.m. ET.
McBride will be performing songs from Reckless, to be released on Nash Icon Records on April 29. Nettles’ first album for Big Machine Records, Playing With Fire, will be released on May 13.
Both concerts will be aired across all of HSN’s platforms (TV, HSN.com and mobile) and will give viewers the opportunity to purchase exclusive CD bundles. The album packages feature five bonus tracks available only through this relationship.
“Big Machine Label Group and HSN have very similar cultures in that we are both nimble and creative. That synergy is what has made the development of this project so exciting and a true collaboration,” said BMLG President and CEO Scott Borchetta. “HSN understands consumers at the highest level and we are proud to launch the Big Machine Rocks program with them.”
“We are excited to collaborate with a visionary like Scott Borchetta and his team at Big Machine Label Group to re-energize the music program at HSN to create a unique and fun shopping experience,” said HSN President Bill Brand. “We know our customers love good music and a good story and Martina and Jennifer are two of the best storytellers in Nashville today. Our customers will love the exclusive, intimate, live music events we have planned when these talented artists take the stage.”
‘Nash Country Weekly’ Closes Print Publication
/by Jessica NicholsonNash Country Weekly has closed its print publication as of today (April 14), MusicRow has confirmed through a Cumulus spokesperson. The consumer country music print publication will be rebranded as Nash Country Daily, a digital-only outlet available through streaming, digital and mobile platforms, exclusively from Cumulus.
The last print publication for Nash Country Weekly will release April 22.
Editor-in-Chief Lisa Konicki will continue in her role under the rebranding. Konicki was promoted to Editor-in-Chief in 2010, after 13 years with the magazine. The print publication’s shuttering has resulted in staff layoffs.
A Cumulus spokesperson tells MusicRow that the move “inoculates the company from the losses of a print publication,” and will allow the company to focus on other content platforms.
“Following the issue on stands April 22, NASH Country Weekly will relaunch as NASH Country Daily, with country lifestyle content available exclusively digitally, via Cumulus’ extensive digital footprint, reaching over 1,000,000 country enthusiasts monthly. This obviously far exceeds the magazine’s current 35,000 print circulation and will enable more up-to-the minute distribution of content,” said Konicki.
Mike McVay, SVP of content and programming, Cumulus Media & Westwood One added, “This is a win-win. While enabling exponentially more country music fans to access NASH content, when and where they choose, it frees significant resources for us to laser-focus and double down on our investment in the properties and platforms of the powerful NASH brand that present the greatest growth potential. We remain deeply committed to NASH, proud of its cultural significance and influence in the country community and optimistic about its future.”
Chris Lane Plans Physical Release Of Debut EP Exclusively At Target
/by Craig_ShelburneBig Loud Records artist Chris Lane will release a physical version of his Fix EP exclusively to Target on Friday (April 15). Each copy of the EP comes with passes to meet Lane at a future concert.
The project, which features the hit song “Fix,” was released digitally in November. The Target exclusive features two new tracks: “Drinkin’ Games” (co-written by Lane with Adam Sanders, Matt Jenkins, and Zach Crowell), and a previously-unreleased acoustic version of “Fix.”
Lane will be playing shows in his home state of North Carolina this weekend and will join Rascal Flatts’ Rhythm & Roots Tour this summer.
The ASCAP Foundation Announces The Paul Williams “Loved The Liner Notes” Award
/by Jessica NicholsonPaul Williams
The ASCAP Foundation will honor outstanding writing on the subject of music with the Paul Williams “Loved the Liner Notes” Award, as part of the annual Deems Taylor/Virgil Thomson Awards. Williams, President of The ASCAP Foundation and ASCAP, will fund the award and suggested the name because of his personal affinity for liner notes and the connection they create for the fan with the music.
“Liner notes have the remarkable power to give the music fan an instant tactile, emotional connection to the album and its music,” said Williams. “It’s a chance to ponder words, music, meanings, and appreciate all the talents that go into making a great record. There is much honor in recognizing that contribution. And with more people buying music on vinyl again, liner notes have gained renewed attention from music fans the world over. Long live the liner notes!”
The Deems Taylor/ Virgil Thomson Awards recognize books, articles and liner notes on the subject of music, selected for their excellence. They were established in 1967 to honor the memory of composer, critic and commentator Deems Taylor, who died in 1966 after a distinguished career that included six years as President of ASCAP. In 2014 the Awards were renamed to also honor the memory of Virgil Thomson (1896 – 1989), one of the leading American composers and critics of the 20th Century, and a former member of the ASCAP board of directors. The 48th ASCAP Foundation Deems Taylor/Virgil Thomson Awards are made possible by a generous grant from the Virgil Thomson Foundation.
Each eligible author of the two highest-rated submissions of books focusing on the pop music genre will receive $500, as will each eligible author of the two highest-rated submissions of books focusing on the concert music genre.
The eligible author of the highest-rated submission of an article focusing on the pop music genre will receive $250, as will the eligible author of the highest-rated submission of an article focusing on the concert music genre. The eligible author of the highest-rated submission of liner notes will receive $250.
Submissions for the awards are being accepted through May 31. Competition guidelines can be found at ascap.com.
DISClaimer: Ladies Rule The Day
/by Robert K OermannLorrie Morgan
For the first time in ages, female voices outnumber the males in DISClaimer. And what voices they are. From the chill bump-raising soprano of Dianna Corcoran to the rock wail of Donna Herrick, these are ladies to reckon with.
Fittingly, the Disc of the Day goes to a woman. That would be Grand Ole Opry diva Lorrie Morgan, who is singing as splendidly as ever.
The DisCovery Award is also won by the fairer sex. Alyssa Micaela turns in a performance on “Getaway Car” that’s as exciting and promising as her songwriting. She’s being mentored by another fabulous female, songwriter/producer Liz Rose.
DIANNA CORCORAN/Thank You For Cheating On Me
Writers: Dianna Corcoran/Rebecca Lynn Howard/Rachel Thibodeau; Producer: Dianna Corcoran; Publishers: Tenyor/Castle Street/High Tunes, BMI/ASCAP; Krian (track)
-Corcoran’s second single from her latest project kicks tail. The track rocks, and she sings the spitfire lyric with piercing power. Hang on for the sky-high soprano finale. This gal has what it takes.
Dianna Corcoran
CHAD COOKE BAND/Oil Man
Writers: Chad Cooke/Brandon Pierson; Producer: none listed; Publisher: none listed; BMI
– Moody and atmospheric. His plain-spoken delivery lets the working-man lyric carry the load. The deep-twang guitar adds to the spaghetti-western ambiance.
BAILEY JAMES/Texas Swing
Writers: Koehler/Norris/Deaton; Producer: David Norris; Publishers: Bailey James/Norrisong/Lalapopland, ASCAP; BJ (track)
-It is exactly what the title says it is. Plus, she yodels a bit. Very “old school.”
THE WHISKEY PROPHETS/My Love Ain’t Enough
Writer: Brad Roberson; Producer: The Whiskey Prophets; Publisher: none listed, BMI; TWP
– A honky-tonk stomper with a backbeat. There’s not much production here, but the sheer energy is infectious. Also, I dug the guitar solo.
HERRICK/Cottonfields
Writers: Donna Herrick/Kerry Herrick/Jefferson Rogers/Jeffrey Bradshaw; Producers: Donna Herrick, Kerry Herrick & David Walker; Publisher: Herrick KDK, BMI; Breakaway;
– Those aren’t actually composer credits. This is the band’s wailing, rocking arrangement of a folk standard. Donna growls, snarls and shouts her way through it while the group thrashes and bangs. Rock on, children.
Alyssa Micaela
ALYSSA MICAELA/Getaway Car
Writers: Alyssa Micaela/Derrick Southerland/Jesse Walker; Producers: Keith Follese & Liz Rose; Publisher: none listed; Liz Rose
– She has a very appealing, conversational vocal tone. The thumping production is tasty, too. The song tells of a lady who has no intention of settling down with anybody. In fact, she can’t wait to get away from the wedding she’s attending. This is one very cool little single.
LORRIE MORGAN/Hopelessly Yours
Writers: C. Putnam/D. Cook/K. Whitley; Producer: none listed; Publishers: Sony-ATV Cross Keys/Sony-ATV Tree, ASCAP/BMI; Goldenlane (track)
– This beautiful country waltz was co-written by the late Keith Whitley, who left Lorrie a widow back in 1989. Is she believable delivering this aching lyric? What do you think? The new album, A Picture of Me, consists of re-workings of eight of her big hits, combined with eight new songs, including this set-closing gem. Throughout the collection, she reminds us that she is as lustrous and soulful a singer as this genre has.
ALEXANDRA DEMETREE/You Still Think I’m Beautiful
Writers: Phil Barton/Suzie McNeil/Victoria Shaw; Producer: Bobby Huff; Publishers: Horipro/Green Eyed Dragon/Victoria Shaw, BMI/SOCAN/SESAC; SSM (CDX)
– Electronic burbles and blips in the production frame an accomplished, range-y vocal performance. The song is superbly written. If she doesn’t have a hit with it, somebody sure should.
Aaron Watson
AARON WATSON/Bluebonnets
Writer: Aaron Watson; Producers: Aaron Watson/Keith Stegall; Publishers: Tunes From HTK, BMI; Big Label/Thirty Tigers
– This Texas road warrior continues to impress. This time around, he’s offering a tender ballad about how fleeting life is. “Like bluebonnets in the spring/We’re only here for a little while/It’s beautiful and bittersweet/So make the most of every mile.” A true anthem. Play it.
KEITH WALKER/Friends With Boats
Writers: Keith Walker/Rich Karg/Dustin James; Producer: Chris Wright; Publishers: none listed, ASCAP/SESAC; KW (CDX)
– Relaxing and mellow. He might be broke, but life is good. Because he has friends with water craft. Would it surprise you to learn that he name-checks Chesney in the lyric?
The Producer’s Chair: Jay DeMarcus
/by contributorJay DeMarcus
Don’t miss Jay DeMarcus on The Producer’s Chair, on Thursday, April 28, at Douglas Corner at 6 p.m.
By: James Rea
It looks like Jay DeMarcus’s musical journey has finally come full-circle. The truth is, DeMarcus didn’t come to Nashville to do 200 dates a year with Rascal Flatts. He came here to produce and write songs. The remarkable part is, he’s managed to do it all. And the proof is in the puddin’.
DeMarcus is producing Reba’s next album and worked on Rascal Flatts’ latest album, Rewind. He has produced Chicago, Alabama, Michael English, Jo Dee Messina, Kix Brooks, Jason Crabb, Austins Bridge, Ronnie Dunn, Lucy Hale, and the Nashville cast’s Christmas Record. And that’s just a partial list.
DeMarcus is also a killer self-taught multi-instrumentalist who seldom turns down session work when opportunities to play with artists like Brian McKnight, LeAnn Rimes, Lady Antebellum and Lionel Richie come his way. His body of work has garnered Grammy and Dove awards and nominations, an impressive list of songwriter credits, and what appears to be a promising acting career (with a recurring role as himself on Nashville).
DeMarcus was born in Columbus, Ohio, in ’71, to musical parents.
“Yeah, they met playing music. Both my mom and my dad grew up playing music with their families,” he says. “All I knew growing up was, my dad was gone nights playing music and he was really good at it and my mom was Country Music Queen of Ohio in 1969.”
DeMarcus started playing drums when he could walk, wrote his first song at age 11, learned how to play bass, keyboards, guitar and mandolin, and sang his ass off in bands while attending Lee College in Cleveland, Tennessee. He arrived in Nashville in ‘92, only to land a record deal on Benson with Christian group East To West.
“I wanted to write and produce,” he says. “It’s so funny, I’ve had two artist record deals without really trying. I never really wanted to be an artist. I was so much more fascinated with the behind-the-scenes stuff.”
The Producer’s Chair: How did you get your first producing gig with Michael English?
DeMarcus: After East to West broke up, I was on the road with Michael. We were playing a lot of pop music, and then he would still do a lot of his old favorite gospel tunes because the fans still wanted to hear him do that. So we went in and cut his Gospel record on a shoestring budget and it ended up being Michael’s biggest-selling record on Curb. We got nominated for a Grammy and we got nominated for Album of the Year at the Dove Awards, so I went out on the road with him to support that record.
As he started to work more, there weren’t enough dates to make it to where I could do it full-time. So I started to reach out to friends of mine in Nashville here. Started going to some of the bars and some of the clubs and making friends with a lot of people that were playing country music. I’ve always loved country music and I had a heart for it. It’s what I grew up listening to and just didn’t really know how to get started ‘cause I’d spent most of my early years in Christian music.
How did Rascal Flatts emerge?
Gary [LeVox] and Joe Don [Rooney] and I were playing in Printers Alley at the Fiddle & Steel Guitar Bar and Mila Mason used to come in and see us pretty regularly. She was an artist at that time and she fell in love with us and she said, “I want to do whatever I can to help you guys. I think there’s some magic here.” [Her friends] Mark Bright and Marty Williams came in a few times to see us sing together and Mark said, “Why don’t you come in to the office? Let’s sit down, let’s talk about your future and see what we can do.”
So we went in and we sang with him. He wanted to hear us outside of that element of doing just covers and he wanted to hear us with a couple of acoustics. He said, ‘I want to get involved, I wanna do this. I want to make a record on you guys.’ So we signed a production deal with Sony and with Mark and Marty. Before we were finished with that three-song demo, he took it to Dann Huff. And Dann said, “Lyric Street I know is looking for a band right now.”
Why would Mark take it to Dann Huff?
Dann was turning into what he is. He was turning into the golden boy of Nashville. I think Mark wanted to bounce the music off of Dann and Dann said, “This is great. Let me take it to Doug Howard [at Lyric Street] if you don’t mind. I’ll let him hear it.” So he took the roughs over to Doug and… the rest is history. It was really surreal.
Rascal Flatts has taken some heat over the years about being considered ‘country.’ How did you feel about that?
This is so weird, really, because of where I started from. My dad would play rock, R&B, and country in the clubs because back in the day you had to have a pretty good repertoire. And then we would go to church on Sundays and I would hear hymns and Christian music, and then I would pop on the radio and I fell in love with the likes of Journey and Toto. So I was a very confused young man.
I loved it all and it all kind of fused together because I had a great appreciation for everything. If it was good I wanted to hear it and I wanted to know it and I wanted to be around it. And so it was. I think that’s why it was so frustrating early on in our careers because we were derided as such a fluffy, pop boy band and not really a country band. I didn’t really expect that because I just figured if you tried to do your best and make good music, it was gonna rise to the top.
What’s your fondest memory of playing on Lionel Richie’s Tuskegee sessions?
I can remember two distinct things. One is sitting in a chair across from Shannon Forrest remaking “Brick House” and playing the bass line to it. I’m watching Lionel standing there singing it and I’m watching Shannon Forrest over there playing that signature drum intro and I’m playing the bass line and I’m going, “This is freaking Lionel Richie and I’m playing ‘Brick House?’This is unbelievable!” That’s when the world went in slow motion for me because I was going, “How did I end up here? This is amazing.”
Two, I also remember Lady Antebellum came in to cut “Running With the Night.” They’re in the vocal booth singing behind me and trying to work out this middle section. They’re going back and forth and I just have this idea in my mind that was like, “What if we just stop the music and let you guys harmonize in this big hole and then the band will come back in?” And Lionel Richie said, ‘My man, now that’s why you are here! That’s why you are sitting in that chair!” And so we ran it a couple times and they loved it. Then of course I made some joke like, “Now how many points do I get for that?”
How did Gary and Joe Don react when you wanted to start producing Rascal Flatts?
I’ve been producing a bunch of stuff for the Flatts on our previous records, bonus cuts or whatever, so I’ve been itching to get my hands on the Flatts for years. I had a very honest conversation with my guys and I said, “For years, I’ve been producing other people and pouring all of my energy into other things. Just give me a shot.” And I finally got my shot.
We did a handful of songs with Howard Benson and we came back to town and cut them here. And we released “Rewind” and it went to No. 1. And I’m very, very proud because we’re getting ready to have another hit again with another song that I did called, “I Like the Sound of That.”
Do you feel like there’s a different kind of responsibility when you’re producing Rascal Flatts, as opposed to producing another artist? Is there a different feeling?
Yeah, there is a different feeling for me. I think I feel a greater weight and a greater sense of responsibility to always listen to what those guys have to say and make sure that I’m not dismissing their very valid input. I can get single-minded when I’m producing by myself on another artist and I know the way this should go. I’ve got clear vision for it and I know how to chisel away the stone until we get to where we’re going.
With Rascal Flatts, it’s a little more tedious because I’ve got two guys who need to be heard. They need to have their ideas explored, even if in the back of my mind, I’m going, “That’s the worst thing I’ve ever heard.” I’ve gotta chase it and I gotta see what we end up with, because they have as much ownership in it as I do.
If you could give young artists advice, what would it be?
Don’t chase a trend. Don’t chase something. I think you have to be authentic because if you aren’t, people are gonna see through it. There’s so many people that started chasing trends in our business, whether or not you want to call it bro-country or whatever. I think that some of those people have every right to be there because that’s authentically who they are. Some of the people that have chased might wake up one day and find that it wasn’t authentic and they’re gonna be sorry for the choices that they’ve made. You gotta be true to yourself and who you are. You gotta sing and be what you are naturally.
The Producer’s Chair: Where do you see Rascal Flatts five years from now?
DeMarcus: We’ve had this conversation before—we’ll never break up. I think that eventually as the Flatts start to slow down, we’ll probably do some things that each of us want to do individually. For me, the next chapter in my life is about developing the next generation of artists. I want to find the new talent. I want to do what Shane McAnally has the luxury to do, which is to spend time writing with them and developing them and helping them find themselves.
That’s one thing that I’m so jealous of. The guys that get to stay in town and do this every day. I mean I love being in the Flatts and what we do is very, very important and it is my priority right now, but the other side of it is very appealing to me right now. That’s the next phase for me. I want to tap into writing and developing and finding young new talent.
I’ve been considering that for the past two years. I’ve been figuring out how that picture looks the best. It’s a very hard thing to figure out when you spend so much time out on the road like I do. You have to have somebody that you trust implicitly running it, and somebody that you can put your confidence in, and know they are going to do it the way that you would do it if you were there. So I’ve been trying to figure that out, but yes, I very much would say that’s the way my business is going to look in the future. If you have the capabilities of doing it and the right artists, that’s the key. With the right talent, why not? I think the sky’s the limit.
In Pictures: LANco, Frankie Ballard, Dan+Shay, Granger Smith
/by Jessica NicholsonArista Nashville’s LANco visited with Tige and Daniel at Nashville’s WSIX on Monday (April 11). The band’s new single is “Long Live Tonight.”
Pictured (L-R, front row): LANco’s Trip Howell; Tige; LANco’s Brandon Lancaster; Daniel; and Tige & Daniel producer Mari Mueller. (Back row): LANco’s Eric Steedly, Chandler Baldwin and Jared Hampton
CMT host Cody Alan and Warner Bros. Records/Warner Music Nashville’s Frankie Ballard hitched a ride from Pepsi Spring Jam in Panama City, Florida, over the weekend. Catch more of their fun in the sun when a new episode of CMT Hot 20 Countdown premieres Saturday (April 16) at 9 a.m. ET/PT.
Frankie Ballard and Cody Alan. Photo: CMT
Warner Bros. Records/Warner Music Nashville’s Dan+Shay visited the NASH campus on Tuesday (April 13) and ran into Nashville actor/singer Charles Esten.
Pictured (L-R): Dan Smyers, Elaina Smith, Charles Esten, Shawn Parr, Shay Mooney
Flint, Michigan’s NASH FM 95.1 (WFBE) hosted a benefit on Thursday (April 7) for Hurley Children’s Hospital and Hurley Children’s Clinic to help kids who have been exposed to lead from the city’s water. Wheelhouse Records artist Granger Smith volunteered his time to perform at the event that brought 850 listeners to the Dort Federal Event Center for a community “eat & greet” and acoustic performances from local artist Tegan Marie and Granger Smith. Through tickets, donations and a silent auction, NASH FM 95.1 raised over $14,000.
Granger Smith performs in Flint, Michigan.
Mike Dungan Will Be “Roasted And Toasted” At Zanies
/by Jessica NicholsonMike Dungan
UMG Nashville Chairman and CEO Mike Dungan will be “roasted and toasted” in style when the Wild West Comedy Festival and the T.J. Martell Foundation join forces to present him with the 3rd Annual Ambassador of the Year Roast.
The event will be held Monday, May 16, at Zanies on 8th Ave in Nashville. Doors open at 5 p.m. and the fun begins at 6 p.m. A few who are rumored to “roast” are Doc and Scott McGhee, and Royce Risser.
The Wild West Comedy Festival presented by Bud Light, in association with Netflix, returns to Nashville May 16–22 for its third year. The line-up features some of the biggest names and rising stars in comedy who will be performing at venues and clubs around Nashville.
Tables and tickets can be reserved at tjmartell.org.