Big Machine Label Group, HSN Partner On Album Promotion

Martina McBride and Jennifer Nettles will introduce their new music on HSN in April, following a new partnership between the retailer and Big Machine Records.

The concerts will be broadcast live from Nashville. McBride’s special will air on Sunday (April 17) at 11 p.m. ET, while Nettles’ concert will be broadcast on April 26 at 11 p.m. ET.

McBride will be performing songs from Reckless, to be released on Nash Icon Records on April 29. Nettles’ first album for Big Machine Records, Playing With Fire, will be released on May 13.

Both concerts will be aired across all of HSN’s platforms (TV, HSN.com and mobile) and will give viewers the opportunity to purchase exclusive CD bundles. The album packages feature five bonus tracks available only through this relationship.

McBride’s Reckless will be priced at $12.95. Bonus tracks are “I’m Gonna Love You Through It,” “You’re In My House Now,” “Closing Time,” “Long Distance Lullaby” and “I Give It To You.” Nettles’ Playing With Fire will be priced at $15.95. Bonus tracks are live renditions of “Unlove You,” “Chaser,” “Sugar,” “Drunk in Heels,” and “Salvation Works.”

“Big Machine Label Group and HSN have very similar cultures in that we are both nimble and creative. That synergy is what has made the development of this project so exciting and a true collaboration,” said BMLG President and CEO Scott Borchetta. “HSN understands consumers at the highest level and we are proud to launch the Big Machine Rocks program with them.”

“We are excited to collaborate with a visionary like Scott Borchetta and his team at Big Machine Label Group to re-energize the music program at HSN to create a unique and fun shopping experience,” said HSN President Bill Brand. “We know our customers love good music and a good story and Martina and Jennifer are two of the best storytellers in Nashville today. Our customers will love the exclusive, intimate, live music events we have planned when these talented artists take the stage.”