Black River Entertainment Signs Hitmaker Ray Fulcher

Pictured (L-R, back row): Terry Wakefield (Universal Music Publishing), Gordon Kerr (Black River), Abby Miller (Black River), Zebb Luster (River House), Doug Johnson (Black River), Neil Mason (Badlands Management), Lynn Oliver (River House Publishing), Ray Fulcher, Mike Wilson (Black River), Rick Froio (Black River), Austin Mullins (WME), Dawn Delvo (Black River), and Chris King (King Business and Financial Management). (L-R, front row): Tali Canterbury (50 Egg), Ron Stuve (Universal Music Publishing), Rebekah Gordon (Black River), Emily Hungate (Black River), Lauren Kilgore (Shackelford, Bowen, McKinley & Norton, LLP), Bill Macky (Black River), Tanya Schrage (Black River), Jordon Petty (270 Media Co), and Jonathan Singleton (Producer).

Black River Entertainment has signed hit songwriter and artist Ray Fulcher, who brings a loyal fanbase which has streamed his music more than 30 million times.

He shared news of the label signing with his fans first, saying, “Fans are the reason I write songs. They are the lifeblood of our industry, and without them, this wouldn’t be possible, so it’s only right for them to know first.”

Fulcher is a frequent collaborator of Luke Combs with writing credits on Combs’ No. 1 singles “When It Rains It Pours,” “Even Though I’m Leaving,” “Does To Me” ft. Eric Church, and “Lovin’ On You.”

Signed to Black River Entertainment in 2021, Fulcher is working with producer Jonathan Singleton and is set to support Combs this fall on the What You See Is What You Get Tour.

Black River joins Fulcher’s team including WME, Universal Music Publishing, River House Publishing, and Badlands Management.

“What a great day for all of us!” said Black River’s President and CEO Gordon Kerr. “What an impressive team we are now partnered alongside. Most importantly, what an artist! We are honored to step into this already impressive journey and can’t wait to see what is in store for Ray!”

Fulcher shared, “I always knew I didn’t want to sign anywhere unless they really believed in our music and vision as much as we did ourselves. They had to really get the songs and what we wanted to do with them and believe that I was the guy to carry them to the masses. With Black River, we have gotten all that and more…and the more I’ve gotten to know the people, the more I see what a great group of not just professionals they are, but humans. Just felt like a real easy decision.”

Growing up in Harlem, Georgia, Fulcher’s biggest influences were Alan Jackson, Keith Whitley, Lynyrd Skynyrd, Eric Church, and George Strait. He moved to Nashville to pursue songwriting after graduating from the University of Georgia in 2014. Soon after, he signed his first publishing deal with River House Publishing. Fulcher has released the EPs Here We Go Again and Somebody Like Me.