YouTube’s Head Of Culture And Trends Announced As Speaker For CRS 2021

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CRS 2021: The Virtual Experience Streaming Summit will feature an interview with YouTube’s Head of Culture & Trends Kevin Allocca on Tuesday, Feb. 16, 2021. He spent over a decade tracking popular video phenomena and managing trending content initiatives. His TED Talk on “Why Videos Go Viral” has been watched over 2 million times. Allocca will sit down for a fireside chat with Billboard’s Executive Editor, West Coast and Nashville, Melinda Newman.

CRS 2021: The Virtual Experience will be held Tuesday, Feb. 16, through Friday, Feb. 19.

The agenda for the newly-added Streaming Summit is as follows:

10:00 a.m. CT     Streaming Terms 101 featuring Victoria Mason (Warner Music Group) and Addison Nunes (Warner Music Group)

10:30 a.m. CT     DSP 101: Amazon Music featuring Katie Schlosser Vitolins (Amazon Music)

11:00 a.m. CT     DSP 101: Pandora Next Big Sound / AMP featuring Jay Troop (Pandora)

11:30 a.m. CT     DSP 101: Spotify for Artists featuring Charleton Lamb (Spotify) and Josephine Ruiz-Healy (Spotify) [sponsored by BMLG]

12:00 p.m. CT    DSP 101: YouTube for Artists featuring Margaret Hart (YouTube) [sponsored by BMLG]

1:00 p.m. CT      TikTok Ya Don’t Stop: Examining the Impact of TikTok on Country Music featuring panelists Corey Sheridan (TikTok), Andrew Jannakos (Sony RCA Nashville Artist), and Charly Salvatore (Dennis Entertainment/indent Records), and moderated by Tony Grotticelli (UMG Nashville) [sponsored by BMLG]

2:00 p.m. CT       Talk Data To Me featuring Jeff Green (Stone Door Media Lab) as moderator, Matthew Yazge (Nielsen/MRC), Haley Jones (Nielsen/MRC), and Matt Bailey (Integr8 Research) [sponsored by Westwood One]

3:00 p.m. CT       A Fireside Chat with YouTube’s Kevin Allocca [sponsored by CMA]

4:00 p.m. CT       Amazon Music Presents: Country Heat at CRS (lineup TBA)

CRS 2021 Streaming Summit Committee Chair Annie Ortmeier (UMG Nashville) comments, “The Streaming Agenda team of Ali Matkosky, Jen Danielson, and I are beyond honored to have this incredible lineup in the first year showcasing the dedication of our partners to country music. We feel this day could stand up against any country music digital first conference.”

Details and registration at CountryRadioSeminar.com.

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