BREAKING: Jennifer Way Promoted To Senior Vice President, Marketing, Sony Music Nashville
Jennifer Way. Photo: Matthew Berinato
Sony Music Nashville Chairman & CEO Randy Goodman announced today (Dec. 9) the promotion of Jennifer Way to the position of Senior Vice President, Marketing, Sony Music Nashville. Reporting directly to Goodman, Way will oversee all marketing efforts, which includes artist team leads, brand partnerships, digital marketing, international marketing, media and creative services for Sony Music Nashville and the roster of its three imprints, Arista, Columbia and RCA Nashville.
“Since joining SMN, Jen has exhibited an understanding of and the ability to adapt to the changing nature of the market and its impact on what marketing needs to look like in the future. That’s never been more vital than it is right now,” said Goodman. “I know Jen and the amazing team she will be leading will ensure our market place leadership in that regard.”
“I’m so thankful to Randy for his belief in me and entrusting me to lead this remarkable team,” said Way. “Under his vision and leadership, Sony Music Nashville has become not only one of the most exciting label groups in music today, but also one of the greatest places to work, with a culture that enables our team to thrive. I love the SMN Family—this team and our roster of artists—and I couldn’t be more honored or excited for this opportunity, as we navigate this ever-changing marketplace and continue to write this exciting chapter for Sony Music Nashville.”
Way, who joined Sony Music Nashville in 2016, has most notably led the marketing campaigns for Kane Brown, Miranda Lambert, Brad Paisley, Mitchell Tenpenny and Tenille Townes, among others. In deployment of Sony Music’s international objectives, Way has been extensively involved in SMN’s global artist development efforts and the breaking down of racial and genre barriers for country acts. Following her graduation from Berklee College of Music, she worked at UMG Nashville for over a decade and was integral in launching the careers of such entertainers as Chris Stapleton and Kacey Musgraves.
Way is a a colon cancer survivor, and is passionate about finding a cure for cancer. Blending her personal and professional passions, she helped facilitate Sarah Cannon partnerships with both Brad Paisley and Mitchell Tenpenny. Following Blackout Tuesday, she led the launch of Kane Brown’s “Worldwide Beautiful,” benefitting the Boys & Girls Club of America to advocate for justice and equality for youth.
Way was named part of MusicRow’s 2021 N.B.T. Music Industry list.
She resides in Nashville, Tennessee with her husband Joel and son Liam. Way can be reached at jennifer.way@sonymusic.com.
