Over 200 students at Belmont University attended United Talent Agency’s (UTA) inaugural Digital Summit on Thursday (Oct. 18) at the university’s campus. The summit featured discussions with UTA executives including Digital Strategy Agent Nick Barnes, Head of IQ Strategy Kendall Ostrow, Digital Agent/Emerging Platforms Oren Rosenbaum, as well as Spotify’s Head of Originals Jesse Burton.
The Digital Summit was developed by UTA, alongside Belmont, to educate students on the various career opportunities in the digital marketplace, as well as explore what the current landscape looks like across practice areas such as social media, podcasting and fan retargeting.
Three sessions took place including “Retargeting: How to Cut Through the Noise and Market to Your True Fans” by Nick Barnes, followed by “Social Media: What Could go Wrong? Brand Crisis Management in the Digital Age” by Kendall Ostrow and “Creation to Syndication: How to get a Podcast off the Ground” by Oren Rosenbaum and Jesse Burton.
“We created The Digital Summit alongside Belmont to educate the next generation about career opportunities in the digital world,” said Barnes. “Upon graduating, music business students tend to only consider the traditional route of labels, publishing, management, etc. and we wanted to highlight the value of the growing digital marketplace.”
“Our ongoing relationship with UTA has resulted in countless professional and educational benefits for our students here at Belmont,” said Dr. Cheryl Slay Carr, Associate Dean of Curb College of Entertainment & Music Business. “By hosting a unique event like The Digital Summit, we were able to introduce them to career opportunities in a burgeoning field and invaluable insights from industry thought leaders.”
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