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SeatGeek Inks Multi-Year Agreement With CMA Fest As Primary Ticketing Partner

July 22, 2026/by Lorie Hollabaugh

SeatGeek has announced a multi-year partnership with CMA Fest, becoming the festival’s primary ticketing partner and further expanding its presence across Nashville’s live event scene.

The agreement deepens the technology platform’s roots in Music City, where the company already serves as the official ticketing partner for Nissan Stadium and the Tennessee Titans. With the addition of CMA Fest, SeatGeek will support one of the stadium’s biggest annual event weekends – a role that will carry over when the festival moves to the new Nissan Stadium in 2027.

Through the partnership country fans will have a single destination to compare ticket options, purchase with confidence and manage their tickets, all in a few taps with seamless mobile entry at the festival. Every ticket purchased through SeatGeek is verified and covered by the SeatGeek Buyer Guarantee, giving fans the assurance their tickets are authentic and their purchase is protected.

“Nashville is one of the great live event markets in the country, and we’ve already seen what a connected ticketing platform can do here with the Titans and Nissan Stadium,” says Russ D’Souza, Co-Founder and President of Supply at SeatGeek. “CMA Fest brings that same opportunity to one of the city’s biggest weekends, connecting the entire fan journey from discovery to the festival gates.”

CMA Fest ticket public on-sale goes live on SeatGeek on Aug. 14.

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Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
Lorie Hollabaugh
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https://musicrow.com/wp-content/uploads/2026/07/CMA-Fest-x-SeatGeek.png 1080 1920 Lorie Hollabaugh https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Lorie Hollabaugh2026-07-22 15:10:052026-07-22 15:10:05SeatGeek Inks Multi-Year Agreement With CMA Fest As Primary Ticketing Partner

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