‘CMA Country Christmas’ Experiences Ratings Jump

Jennifer Nettles and Idina Menzel

Jennifer Nettles and Idina Menzel

Last night’s (Nov. 28) CMA Country Christmas television special attracted viewership that is 34 percent higher than its year-ago telecast. The program, hosted by Jennifer Nettles, averaged 7.8 million viewers and a 1.3 rating /4 share among adults ages 18 to 39.

From 8:00-10:00 p.m. ET, ABC’s annual telecast earned second place among the major broadcasters, behind NBC’s The Voice.

Last year’s airing of CMA Country Christmas averaged 5.8 million viewers and 0.9 rating/3 share.

The 2016 two-hour musical special featured Kelly Clarkson, Brett Eldredge, Amy Grant, Sarah McLachlan, Kacey MusgravesRascal Flatts, Jordan Smith, and more performing yuletide classics. Taped earlier this month at the Grand Ole Opry House in Nashville, the show also featured one-of-a-kind collaborations, including Kelsea Ballerini with Joey Alexander, Brad Paisley with Chris Young, and Nettles taking the stage each with Andra DayLoretta Lynn, Idina Menzel, and Trisha Yearwood.

Source: The Nielsen Company Fast Affiliate Live + Same Day Ratings, 11/28/16. Photos: ABC/Mark Levine

Chris Young.

Chris Young

cma-country-christmas-2016-a

Jennifer Nettles and Trisha Yearwood

cma-country-christmas-2016-c

Brett Eldredge

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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