Garth Brooks, AT&T Announce Yankee Stadium Concert Premiere
AT&T’s Audience Network will air the exclusive concert event Garth Brooks/Yankee Stadium/Live. Filmed in 4K in July, the spectacular concert event will broadcast on Thursday, Nov. 10, at 8 p.m. ET/PT across all AT&T platforms.
“I can’t thank AT&T enough for this opportunity,” said Brooks. “I will say no matter what device you view the show on, none of them are going to be big enough!! This show is HUGE!!! I got to see the show for the first time this week and I was blown away with how clear it looks, how real it feels…it is like you are right there when it is happening!”
“We are honored that Garth Brooks chose AT&T to premiere his concert from Yankee Stadium,” said Chris Long, senior vice president, Original Content and Production, AT&T. “This concert marks Audience Network’s first original concert premiere across all AT&T platforms and will deliver an incredible 4K viewing experience for his fans that they have never seen before.”
In addition, AT&T will launch a national marketing campaign, which includes extensive promotion across AT&T platforms, special Garth Brooks ticket giveaways for AT&T customers, behind-the-scenes coverage and retail tie-ins for AT&T stores.
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