Industry Ink: APA Nashville, Pennington Entertainment, WME, Bud Light

APA Nashville Hosts Pennington Entertainment

APA Nashville Happy Hour With Pennington Entertainment

APA Nashville continued its happy hour series by hosting Pennington Entertainment on Thursday evening (Aug. 11).

Pennington Entertainment, a newly-founded artist development and management company led by industry veteran Shawn Pennington, manages the careers of Parmalee and Thompson Square, among others. Pennington’s previous stops include BBR Management and Dale Morris & Associates.

“Our new space at One Nashville Place gives us the opportunity to host our creative friends and partners for some one on one time with our growing staff of music, TV, film and branding agents in the Nashville office. It’s been so great to get to know Shawn and the experienced staff of Pennington Entertainment and we look forward to working with them in the future,” said Steve Lassiter, Partner and Head of Concerts for APA Nashville.

WME Adds Troy Cartwright To Roster

Pictured (Front): Troy Cartwright. (Back): Rush Davenport, WME; Larry Murray, Foolish Kings; Henry Glascock, WME

Troy Cartwright has signed a booking agreement with WME in advance of new music coming this fall. Managed by Larry Murray of Foolish Kings (Rob Baird, Green River Ordinance), Cartwright is originally from Dallas and now resides in Nashville. In 2015, he played more than 125 dates, securing support slots for Randy Roger Band, William Clark Green, Turnpike Troubadours and others. His new single is “Busted.”

Bud Light Taps Into Alyssa Micaela’s “Bud Light Baby”

Colleen Kelly, Regional Marketing Director, Anheuser-Busch; Micaela and Pete Olson, Master Craft Management.

Rising artist Alyssa Micaela is partnering with Bud Light to release a song she co-wrote titled “Bud Light Baby.” The track is now available at all digital retailers.

“Earlier in 2016, we changed Bud Light’s look with new packaging,” said Colleen Kelly, Regional Marketing Director, Anheuser-Busch. “Now we are changing the way we engage with our consumers. Alyssa is a passionate young artist that writes and sings fun yet powerful songs that resonate with her fans and our consumers. We are excited to have Alyssa join the Bud Light Party and look forward to working together to provide fans with unique experiences only Bud Light can create.”

“I am so excited to partner with Bud Light!” said Michaela, who signed a songwriting deal with Warner/Chappell Music and Liz Rose Music earlier this year. “Their new branding and established presence in country music are such a great fit for me. Not to mention, it’s my favorite beer!”