Chevrolet has announced a three-year partnership with Luke Bryan, who will be a brand ambassador on a variety of projects. The announcement was made during the CMA Music Festival on Friday (June 10).
Chevrolet will also be a sponsor of Bryan’s Farm Tour. The 8th Annual Farm Tour is a multi-city tour in which Bryan makes stops in rural areas of the country, sets up stages on farmland and performs for thousands of fans. A portion of ticket proceeds are granted for local college scholarships to students from a farming family within the communities the tour plays.
“Chevy has been a part of our family and a part of our work life on the farm for as long as I can remember,” said Bryan. “If you were a Bryan, you drove a Chevy. I am so excited about this partnership and I’m honored to be representing such a wonderful brand.”
“Partnering with Luke Bryan is a natural fit for Chevrolet,” said Paul Edwards, Chevrolet U.S. vice president of marketing. “Our customers love country music, and Chevy has always held a special place within the genre.”
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