Shane Allen Named Sr. VP, Promotion, Columbia Nashville

Shane Allen. Photo: Alan Poizner

Shane Allen. Photo: Alan Poizner

Shane Allen has been named Senior Vice President Promotion, Columbia Nashville. He will begin his new role on Tuesday (May 31).

The promotion was announced Friday morning by Steve Hodges, Executive Vice President, Promotion & Artist Development, Sony Music Nashville.

Reporting directly to Hodges, Allen will be responsible for the development, implementation and supervision of the strategic and tactical radio promotional plans for artists on the Columbia Nashville roster which includes Kenny Chesney, Tyler Farr, Maren Morris and Chase Rice.

Steve Hodges said, “It’s my honor and privilege to welcome Shane Allen to the helm of the Columbia Nashville promotion team! Shane brings an impeccable promotion track record, unrivaled passion for the music, high business acumen and a stellar reputation at country radio to Sony Music Nashville.” He continued, “Those are just a few of the leadership qualities that make him the perfect fit for this role. I’m elated he’s a part of the new Sony story line!”

Shane Allen said, “I’m very grateful to Randy Goodman and Steve Hodges for the exciting opportunity to work in this capacity with one the most iconic music brands in the business!” He added, “I’m very much looking forward to an awesome ride with the Columbia Nashville artists and staff.”

Starting his career at KSON in San Diego, California in 1996, Allen’s first label home was MCA Nashville in 1998. He joined Capitol Nashville in 2007 and held the role of Vice President, Radio Strategies & Field Marketing.

After a brief time with Red Light Management in early 2009, he returned to Capitol later that year as Vice President, Promotion. When the label merged with Universal Music Nashville in 2012, he held that title for all four of Universal’s imprints – EMI Nashville, MCA, Mercury and Capitol, ultimately succeeding Steve Hodges when he left the helm of the Capitol promotion department.

Allen’s departure from Universal Music Group was announced on May 20.


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Craig Shelburne is the General Manager at MusicRow.

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