Frankie Ballard is teaming up with Allstate Insurance Company, a longtime advocate of the motorcycle community, for the first-ever Guardians of the Ride initiative.
Coinciding with May’s Motorcycle Safety and Awareness Month, Guardians of the Ride will recognize safety advocates who have dedicated their lives to improving motorcycle safety through the education of riders and drivers alike.
“I’ve been a rider for 15 years, and motorcycle safety has always been something I take very seriously. When Allstate approached me with the opportunity to help spread the word about the Guardians of the Ride program, I couldn’t wait to get started,” said Ballard, a Warner Bros. Records artist. “Each of these riders is more than deserving of this honor, and I hope their passion for safety and improving conditions for riders inspires others to get involved like it has me.”
Five riders from across the country are being recognized as the 2016 Guardians of the Ride. They will be honored during a recognition ceremony in their hometown markets, where they will be presented with the special award by a local Allstate agency owner. In August, the Guardians will join Ballard at the annual Sturgis Motorcycle Rally in South Dakota where they will be acknowledged for their efforts.
“Allstate has been an active force in the motorcycle community for many years, always with the same goal in mind, to keep riders riding,” said Jennifer Egeland, director of marketing for Allstate Insurance Company. “We are dedicated to helping make riders feel more secure on the road and are thrilled to honor riders who share similar passions to Allstate.”
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