Industry Ink: Road To Roo, Richlyn Marketing, Music Biz & Dropbox

Road To Roo Narrows To Two Finalists

The statewide winner of the Road to Roo competition, presented by BMI and hosted by Lightning 100, will be determined at Nashville’s Mercy Lounge on Mon., April 4 at 9 p.m. Fan votes will determine which band will earn a spot at Bonnaroo Music & Arts Festival. Finalists are Nashville’s Roots of a Rebellion and Knoxville’s Josiah and the Greater Good.

 

HI-FI Selects Richlyn Marketing

HI-FI, The Mobile Lifestyle Network, has hired Nashville-based marketing and public relations firm, Richlyn Marketing, to handle media and artist relations and strategic marketing. HI-FI is a new interest-driven network where members create, join, and contribute to user-curated communities based on their interests.

Described as “The Ultimate Newsfeed,” HI-FI cuts clutter and connects users to what they care about the most, without algorithms or distractions. In addition, the application offers the opportunity for monetization, giving users the ability to generate advertising revenue from curated hashtags.

Richlyn Marketing will help expand the platform’s musical footing in Nashville and assist with brand development and partnerships industry-wide. HI-FI Founder and CEO, J. Winder Hughes, III notes, “We are so excited to be working with the Richlyn Marketing team. We feel they are going to take HI-FI to the next level in the entertainment world, connecting us with key musical influencers and industry tastemakers, while contributing to overarching brand development.”

 

Dropbox To Sponsor Music Biz Awards Luncheon

The Music Business Association (Music Biz) has announced that Dropbox will sponsor the Music Biz 2016 Awards Luncheon on Wed., May 18, at the Renaissance Nashville Hotel in Nashville.

Dropbox, which boasts more than 500 million users and 150,000 business customers, allows major and independent record labels, artists, managers, publishers, and other businesses to securely store and collaborate on music files, photos, and videos across multiple devices.

“Dropbox has made it far simpler for artists, labels, and other music companies, both big and small, to work together and securely share important information with those who can help them advance their careers,” said James Donio, President of Music Biz. “We’re happy to have Dropbox as a new sponsor this year, and look forward to celebrating excellence in our industry at the Awards Luncheon.”

“The music industry is an enthusiastic adopter of Dropbox, and it has been exciting to see the innovative ways that artists are using it to collaborate and grow their brands and fan bases,” said Michael Shaffer, Dropbox VP of Business Development & Partnerships. “We are delighted to support the Awards Luncheon this year, and celebrate the accomplishments of the artists being recognized.”

In addition, Music Biz is happy to offer MusicRow readers a special offer to attend the entire convention for just $229* ($1,699 value). Register here with code ‘musicrow-229’ to take advantage of this great opportunity. Day passes also available for $129. Please contact pat.daly@musicbiz.org if interested.

*This promo rate is only available to individuals who are not currently employed by a Music Business Association member company and who have never been a member in the past.