In Photos: Darius Rucker, Maren Morris, BMLG's Music Has Value

Darius Rucker Tees Up For ACM Lifting Lives

Pictured (L-R): Darius Rucker, Gayle Holcomb. Photo: Getty Images for ACM

Darius Rucker hosted the ACM Lifting Lives Golf Classic at TPC Las Vegas for the fifth consecutive year on Sat., April 2. The ACM Lifting Lives Golf Classic—the tenth held since 2004—brought together country artists Hudson Moore and Drake White as well as other members of the music community in a scramble tournament to raise funds and awareness for ACM Lifting Lives’ Diane Holcomb Emergency Relief Fund, which provides immediate relief to those in need in the music industry. The fund was established by former Academy of Country Music and ACM Lifting Lives Board Chair Gayle Holcomb, in honor of her mother.

Maren Morris Celebrates Birthday In Las Vegas

Pictured (L-R): Chase Rice, Neil Perry (The Band Perry), Maren Morris, Kelsey Ballerini, Kimberly Perry (The Band Perry), Reid Perry (The Band Perry), Tae Dye (Maddie & Tae), Maddie Marlow (Maddie & Tae). Photo: Katie Kauss

Columbia Nashville singer/songwriter Maren Morris (“My Church”) celebrated her 26th birthday on Fri., April 1, at a private party at the Hard Rock Hotel & Casino in Las Vegas. Joining in the celebration were fellow artists in town for the 51st Annual ACM Awards, including Kelsea Ballerini, The Band Perry, Maddie & Tae, and Chase Rice.

BMLG’s Music Has Value Store Pops Up In Las Vegas

Big Machine Label Group opened a temporary pop-up shop inside the MGM Grand Hotel lobby over the weekend, for fans support the Music Has Value campaign and purchase branded merchandise. The space also served as a meet-and-greet location for BMLG artists such as Thomas Rhett, Maddie & Tae and Justin Moore.

Scott Borchetta and Sandi Borchetta founded the Music Has Value campaign in early 2015 to raise awareness and support of proper artist compensation. On Friday, April 1, they announced a partnership with the Community Foundation of Middle Tennessee to create the Music Has Value Fund, whose mission is to provide funding to nonprofit organizations which support those who make music, aspire to make music, and access and appreciate music.

“We developed the fund to support great organizations that show true appreciation of music,” said Sandi Borchetta. “We appreciate the outpouring support from BMLG artists and fans in support of the Music Has Value campaign over the past year. It has grown from a simple idea into a full-blown campaign in support of our industry.”

All proceeds from the sales of clothing and accessories at the BMLG Pop-Up Store were dedicated to the Music Has Value Fund, except for the sales of a limited-edition T-shirt whose sales were dedicated to the Academy of Country Music’s Lifting Lives charitable organization.