ACM Party For A Cause Festival’s Activations, Brand Partnerships Announced

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The Academy of Country Music has announced the partners, activities and special events taking place during the 4th ACM Party for a Cause Festival, a three-day music festival from Fri., April 1 to Sun., April 3 at the Las Vegas Festival Grounds. The festival will feature two stages for ongoing country music performances, interactive games, and a country marketplace.

The outdoor festival will feature more than 30 country artists performing on the Ram Trucks Main Stage and Cabela’s Stage. Attractions such as the inaugural Cause Way, Cabela’s & ACM Tic-Tac-Toe Archery Event, Cracker Barrel Content Creators Studio, MillerCoors Beer Garden, Ram Trucks Country Music Experience, and more will be popping up throughout the festival.

The ACM Party for a Cause Festival will feature RFID Wristbands for festival entry and exit. After the passes are purchased, guests will be shipped their RFID Wristbands, which can be activated online before arrival to the festival. The RFID Wristbands will also feature ACM Cashless, a program which uses RFID technology to allow attendees to link their credit card to their wristband, set a PIN for security, and then use it to purchase beverages, food and select merchandise at the event. ACM Cashless is the recommended payment method, but credit card and cash will also be accepted by vendors at the festival.

Additional details on the events, activations and partners for the 4th ACM Party for a Cause Festival can be found below and in the ACM App. The official app, available for download at the App Store and Google Play, offers fans the latest on performers, concert schedules, artist meet and greets, food, drinks and shopping at the ACM Party for a Cause Festival. New to the app this year, users can turn on bluetooth to receive location-targeted messages as well as an interactive map designed to give fans the most out of their experience at the Festival.

BIG GREEN EGG
Big Green Egg is proud to join The Academy of Country Music in their support of ACM Lifting Lives. Stop by the ACM Booth next to the Cause Way to find out more about this important philanthropic effort. And while you’re there, register to win a Big Green Egg MiniMax package that includes everything you will need to get started with The Ultimate Cooking Experience.

CABELA’S & ACM TIC-TAC-TOE ARCHERY TOURNAMENT
Luke Bryan and Justin Moore will return to host the celebrity archery tournament event taking place on Saturday, April 2 from 11 a.m. to noon. Watch country music stars and Cabela’s pro staff archers participate in an archery exhibition featuring Cabela’s state-of-the-art digital archery equipment. Team Luke and Team Justin will compete head-to-head to see whose archery skills will take home the trophy.

CABELA’S BOOTH
Visit the Cabela’s booth for a fun and interactive outdoor experience, including a green-screen photo booth, safe archery, vintage-photo kiosk, a Luke Bryan 32 Bridge display, artist appearances, camping displays, wild-game food samples and more.

THE CAUSE WAY FEATURING ACM LIFTING LIVES BOOTH
Cause Way will feature booths of the charitable beneficiaries of the 4th ACM Party for a Cause Festival. For the first time ever, festival goers will have the opportunity to learn more about each organization’s mission and impact onsite at the festival.

BASE CAMP 40
Base Camp 40 Warriors in the Wild gives back to our nation’s brave Veterans via all expenses paid outdoor adventures throughout the country and British Columbia. Come visit the booth to meet the great volunteers, find out more information on sending a veteran on a trip, view previous hunts and veterans honored, as well as enter for an opportunity to win a customized ACM and BC40 Weatherby Rifle or a signed Kurt Busch and Rusty Wallace NASCAR hood.

BEAUTYKIND
Visit the pop-up shop for demonstrations of the latest beauty tips and tricks, get free gift cards, take pictures in the photo booth, and enter to win beauty products and the grand prize of a Carrie Underwood signed guitar.

THE GIVING KEYS
The Giving Keys, a Los Angeles-based social enterprise, exists to employ those transitioning out of homelessness to make jewelry out of repurposed keys that are sold and shared around the world. Each key is unique and carries a message like HOPE, STRENGTH, DREAM or COURAGE. At their booth, The Giving Keys will sell their classic keys as well as the “POWER” key. A portion of the proceeds of all keys sold during the weekend will be donated to ACM Lifting Lives.

KENDRA SCOTT
A mystery jewelry pull with 100 percent of proceeds benefiting ACM Lifting Lives will be hosted by Kendra Scott on Friday, April 1 at the ACM Cause Way.

PROJECT 615
Visit the booth for T-shirts and apparel hand screen printed by those on a path to recovery from homelessness, addiction, and mental illness.

PURPOSE JEWELRY
Hand-crafted by young women rescued from human trafficking. All proceeds go to International Sanctuary providing holistic care for survivors. Purchase with PURPOSE and join the movement to spread hope.

STRINGS FOR HOPE
Check out the recycled guitar strings turned into one-of-a-kind jewelry. Handmade by formally incarcerated women transitioning into community life again. Proceeds support healthcare, education, and food banks.

CRACKER BARREL – CONTENT CREATOR STUDIO
Make sure to visit CrackerBarrel.com/ACMparty for exclusive videos & photos from the ACM Content Creator Studio powered by Cracker Barrel. See today’s top country acts interacting with favorite social media influencers.

BAREFOOT REFRESHER SPRITZER TENT
Guests will be able to try Barefoot Refresh Spritzers, now in a new convenient can.

MILLERCOORS BEER GARDEN
Sit down, relax and enjoy a cold one at one of the many Party Bar locations, while watching one of their many big screen TVs and listening to great country music.

RED BULL
Red Bull is proud to be the official energy drink of the ACM Party for a Cause Festival. Check out the rest and relaxation activation and make sure to grab a free Red Bull Energy Drink upon exiting the festival each night.

LAS VEGAS CONVENTION & VISITORS AUTHORITY (LVCVA)
The 4th ACM Party for a Cause Festival will be held at the all-new Las Vegas Festival Grounds from April 1- 3. The three-day outdoor music festival will feature country music all-stars such as Carrie Underwood, Dierks Bentley and Kenny Chesney.

MAUI JIM
Party for a Cause with aloha spirit. Visit the Maui Jim Sunglasses Flying Jimmy booth and become a part of the Maui Jim ‘ohana—check out the latest styles and experience Maui Jim’s patented PolarizedPlus2 technology.

RAM TRUCKS
Fans attending the ACM Party for a Cause Festival in Las Vegas can “Ride Country” on a free interactive Ram Ride & Drive Test Track featuring the Ram Rebel, Ram 1500 & Ram 2500 trucks. Professional drivers will guide attendees through a course of various on- and off-road obstacles and capability challenges including a hill climb providing Ram truck riders the best view of the PFAC landscape. Participants of the ride & drive will receive free gifts, be registered for a chance to win $45,000 toward a new Ram Truck, will have an opportunity to win Main Stage VIP truck bed seats to see their favorite artists perform live at the festival and have the opportunity to meet country music artists making appearances at the Ram Ride & Drive throughout the weekend. The Raminator Monster Truck Team will be on hand to entertain attendees with car crushing demos, photo opportunities and autographs. Ram Trucks is the official sponsor of the main stage at PFAC where the hottest names in country music will be performing all weekend.

ROLAND & BOSS BACKSTAGE LOUNGE
The latest from Roland and BOSS, manufacturers of the world’s leading electronic musical instruments, will be onsite and showcased in an exclusive, hands-on “petting zoo” area backstage.

ACM PARTY FOR A CAUSE “SOCIAL MOSAIC”
Fans can join the ACM Party for a Cause Festival conversation by tweeting or posting to Instagram using #ACMparty to see their posts onsite via huge Festival screens.

YETI
YETI is pleased to provide artist hospitality backstage at ACM Party for a Cause Festival. YETI coolers help keep the cold ones frosty from load in to well beyond the after party. See how YETI helps the music play on for longer with coolers, drinkware, and more.

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Craig Shelburne is the General Manager at MusicRow.

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