Lisa Chader Joins Wortman Works Media & Marketing As Principal

Public relations and media veteran Lisa Chader has been named Principal at Wortman Works Media & Marketing by company president Jules Wortman.

Effective immediately, Chader is charged with client branding, communications and business development for new and existing Wortman Works clients, including country music/lifestyle brand, Rare Country.

Wortman states, “Lisa Chader is one of the sharpest and most respected public relations strategists I have had the pleasure to work with throughout my career. We are thrilled to bring her insights and energy into the firm at this very pivotal time in the industry.”

Chader joins Wortman after an almost two-year stint as Executive Vice President at PR agency, NPG. While at NPG, Chader worked with a wide variety of entertainment and hospitality clients including AT&T, BMI, City Winery, CMT, dick clark productions, NCAA Women’s Final Four, Wild West Comedy Festival and more.

Prior to joining NPG, Chader served as Senior Vice President of Corporate Communications for CMT in Nashville. During her nine-year tenure, she was responsible for creating and executing all network and program publicity strategies for original series, live music events, benefit concerts, specials and corporate strategy across all CMT brands. She spearheaded publicity for the CMT Music Awards and all CMT concerts.

Chader is a native of Atlanta and a graduate of Florida State University. She is a graduate of the Betsy Magness Leadership Institute via Women in Cable and Telecommunications (WICT) and is a past member of the Academy of Television Arts and Sciences, the Southern Foodways Alliance, the Academy of Country Music, and the Americana Music Association. She is an alumna of Leadership Music’s Class of 2009.

The Wortman Works team also including account executive Elyse Wiser and social media coordinator Jake Wheat.

Wortman Works’ management clients include Grammy-nominated bluegrass band The SteelDrivers, Deana Carter, and Taylor Brashears. PR and marketing clients include Salt Life, the Dove Awards, eOne Entertainment Nashville, Redneck Riviera and more.