Emily Cohen has joined Girlilla Marketing as an account director, building creative campaigns for the company’s roster, including Ben Rector, Darius Rucker, Dead & Company, Kristin Chenoweth, Liam Hemsworth, Tyler Farr, Zac Brown Band and more.
Cohen most recently worked in Nashville for the music streaming service Rdio, newly acquired by Pandora, where she served as senior manager of label and artist relations. She built strong relationships in Music City’s vast country, Americana, folk and Christian music communities, and developed unique marketing avenues such as the Nashville Rising new artist feature and key Rdio Select genre playlists to highlight emerging and established artists.
“Emily’s expertise in the streaming world, coupled with her past experience in publishing and traditional media, make her a great asset to the entire Girlilla Marketing roster,” said Girlilla’s Founder and CEO, Jennie Smythe. “We are extremely excited to have her in a leadership role as Account Director, and know the relationships she’s built and supported will create key marketing opportunities for our clients and staff.”
Originally from California, Cohen previously worked for Rdio at their headquarters in San Francisco where she curated content, built and tracked marketing campaigns and opened new opportunities for content partners to prioritize within Rdio. She also spent time handling publicity, radio promotions and new media marketing at Light in The Attic Records, and marketing at San Francisco Magazine.
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