CMA Names Meryl Johnson As Director Of Digital Strategy

The Country Music Association (CMA) has hired Meryl Johnson as the Director of Digital Strategy effective immediately.

Johnson will develop and manage CMA’s digital presence, which includes the Association’s website, mobile platforms, digital partnerships, video distribution, database development, and digital advertising initiatives for CMA TV properties and live events.

“The digital landscape has made a significant impact on how we reach our key audiences,” said Damon Whiteside, CMA Senior Vice President of Marketing and Strategic Partnerships. “Meryl has a proven track record for creating successful digital campaigns and partnerships across radio, film, and television. Having someone on our team with her unique experience in entertainment is key as we leverage new and existing digital platforms and strategies for heightening the awareness of country music.”

With more than a decade of experience in entertainment media, Johnson comes to CMA from Warner Bros. Pictures where she was Director of Digital Marketing. She managed the marketing budgets and teams in developing programs for all aspects of Warner Bros. Pictures theatrical digital marketing campaigns’ paid media, social media, creative, mobile/tablet apps, CRM programs, digital public relations, promotions, and experiential events for a film slate totaling $1.5 billion domestic box office.

Prior to working with Warner Bros., Johnson’s previous affiliations include Focus Features, NBC Universal, Clear Channel Broadcasting, and Cumulus Broadcasting.

Johnson is a Nashville native and a graduate of Tennessee State University.