The Valory Music Co. announced today (Oct. 8) that Bradford Hollingsworth has been named Director of Northeast Promotion & Marketing for the Big Machine Label Group imprint. Effective this week, Hollingsworth will begin promoting the label’s artists including Brantley Gilbert, Thomas Rhett, Justin Moore, RaeLynn, The Mavericks and Eli Young Band.
“We’re all excited to have Bradford join us at The Valory Music Co.,” said SVP Promotion George Briner. “He comes to us with a vast background of experience including serving in our country’s military, working with the Detroit Pistons and Nashville Predators, as well as Country Radio Broadcasters and the Nashville Chamber of Commerce.”
“I could not be more pumped to join Big Machine Label Group and The Valory Music Co. at a time when Valory is on fire. The leadership, staff and roster at BMLG is unparalleled and I look forward to being on this already successful team.”
Hollingsworth fills a role vacated by Shari Roth in August.