Nielsen and Westwood One announced that Westwood One has signed a multi-year extension to use Nielsen BDSradio measurement exclusively across its Cumulus stations and Westwood One 24/7 syndicated programming.
Nielsen BDSradio is the world’s leading measurement tool for streaming, airplay, and sales data for the record and radio industries and powers the official Billboard charts.
Charles Steinhauer, Westwood One’s COO, said, “The power of our platform, our recent investments in sales and marketing, and the strong continuity of our partnerships has allowed us to represent the best in class services in the industry. We are proud to extend our relationship with Nielsen and look forward to the future together.”
Nielsen BDSradio processes over 7 billion streams each week, and over 550k music detections every day from more than 1,900 radio stations, networks and video channels in the U.S, Canada and Mexico.