ASCAP Promotes Lauren Iossa To Exec. VP

Lauren Iossa

Lauren Iossa

ASCAP CEO Elizabeth Matthews announced today (June 29) that marketing executive Lauren Iossa has been promoted to Exec. Vice President, Chief Marketing & Communications Officer, effective July 1, 2015. Iossa will be based out of New York City and will join the organization’s executive leadership team and continue to report directly to Matthews. She will oversee all of ASCAP’s global public relations, brand and corporate marketing activities, as well as communications and special events.

Iossa joined ASCAP in 1984 and most recently served as SVP and Chief Marketing Officer. She has played an important role in raising ASCAP’s profile as an advocacy-focused, service-oriented organization. During a tumultuous time in the landscape of litigation, copyright reform and the consent decree review process, she helmed an effective multi-platform marketing and communications campaign. She is also the architect of one of ASCAP’s most successful brand initiatives, the annual ASCAP “I Create Music” EXPO, which just celebrated its 10th year, and has hosted more than 20,000 attendees.

“As we move towards increased efficiency and transparency for our members and licensees, Lauren and her team are a central component to executing these pivotal changes in the organization and providing strategic guidance,” said Matthews. “Her deep knowledge of ASCAP’s history, her commitment to our mission and her passion for music make her a uniquely effective advocate for this organization and for the rights of music creators worldwide. She is an incredible asset to ASCAP’s executive team as we navigate a transformation for a new era in advocacy and rights management.”

“Songwriters and other music creators are at a critical juncture in terms of how their music is valued in the marketplace, and ASCAP is on the front lines of the fight to modernize the music licensing system and protect their copyrights and their livelihoods,” said Iossa. “Building ASCAP’s brand as a modern rights management company calls for strategic activities that communicate our unmatched value to members, licensees, members of Congress and policy makers. I look forward to working closely with the other members of Beth’s leadership team to capitalize on our momentum and to protect the value of music and the rights of the people who create it.”

Iossa is active with the CISAC World Copyright Summit, an executive partner in the PENCIL program to aid New York City public schools, and was honored by Billboard as an influential woman in the music business.

ASCAP WE CREATE MUSIC1

Comments

Powered by Facebook Comments

Follow MusicRow on Twitter

Category: Featured, Organizations, Sales/Marketing

About the Author

Troy Stephenson is The CountryBreakout Chart Director at MusicRow. He comes to Nashville with 10+ years in Radio Promotions.

View Author Profile