Margaritaville Enterprises has partnered with HSN, Inc. to offer culinary, home, electronics, beauty, and apparel products to HSN and HSNi’s Cornerstone division brands, Frontgate and TravelSmith. All items will be in inspired by the Margaritaville brand.
“We’re thrilled to launch this new partnership with HSNi and provide millions of new consumers the opportunity to experience the Margaritaville way of life, wherever their current latitude,” said John Cohlan, CEO, Margaritaville Enterprises. “From our island-inspired home decor and entertaining products to our frozen concoction makers and apparel, each item in the collection embodies escapism, relaxation, paradise and the Margaritaville state of mind.”
The partnership officially launches today (Wed. May 6, 2015) with 142 home products on the Frontgate website. HSN will offer Margaritaville-branded merchandise starting July 3. HSN will also host a month-long celebration for its 38th Birthday with “5 O’clock Somewhere” shows each Friday on their TV, online, mobile and social platforms.