Momentum Label Group has teamed with John Alexander of Alexander Music Marketing & Management, to oversee marketing, branding and strategic initiatives for the label’s flagship artist, Rachele Lynae.
“I’m thrilled to have John become part of our team,” says Momentum Label Group’s Managing Partner, Jimmy Murphy. “I’ve long been impressed by his creativity in marketing and branding. His passion and energy for recognizing and developing unique artists is a great fit for MLG.”
Alexander worked with Patty Loveless in the ’80s and more recently with artists including Sarah Darling.
Alexander has also held executive positions at Jones Media Networks, Great American Country, and Scripps Networks, where he was responsible for advertising, artist/brand integration, sponsorship sales, and developing cross-platform campaigns.