Grammy Ratings Slip, Still Dominate Primetime
Eric Church performs on the 57th Annual Grammy Awards on Feb. 8 in Los Angeles
Photo: Kevin Winter/WireImage.com/Grammy.com
Ratings for last night’s (Feb. 8) Grammy Awards may have hit a six-year low, but the trophyfest on CBS still won the night by a longshot.
The show averaged 25.3 million viewers according Nielsen, an 11 percent slide from the 2014 broadcast which attracted 28.5 million.
Viewership among the key demographic of 18-to-49 year-olds received an 8.5 rating and was down 14 percent year over year.
Meanwhile, on CBS’s website, unique users of Grammy content hit record highs, up 133 percent year over year. Live streaming of “Grammy Live” was up more than 40 percent with 7.5 million streams.
Sarah Skates has been a writer and editor in the music business since 2004. She is a longtime contributor to MusicRow.
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