“What if we’re all watching the Grammys a few years from now, and there’s no Best New Artist award because there aren’t enough talented artists or songwriters who are actually able to make a living from their craft?” Recording Academy Pres./CEO Neil Portnow wondered on the Feb. 8 Grammy Awards telecast. “Could that really happen? Or more importantly, could any of us ever let that happen? As great artists remind us this evening, music matters. Music has tremendous value in our lives. So while new ways of listening to music evolve, one thing should never change: For the artists, songwriters and producers, we must promise them that new technology and distribution will pay them fairly.”
Portnow, Jennifer Hudson and Ryan Tedder came together on the Grammy stage to announce the launch of the Grammy Creators Alliance. The Recording Academy established the alliance to advocate for changes to copyright laws on behalf of musicians and the industry.
Goals of the Grammy Creators Alliance include:
• To advise Congressional leaders as they develop legislation that will ensure fair pay for all creators on all platforms.
• To work within the industry to ensure fair royalty rates to creators on all platforms.
• To engage the creator community and empower them to advocate for their rights.
Find out more at http://www.grammy.com/Alliance.