A 30-Second Commercial On ‘Nashville’ Costs How Much?

The cast of ‘Nashville’

While media has been in a frenzy over the reported $4.5 million per 30-second commercial spot during the upcoming Super Bowl on NBC Feb. 1, Advertising Age has released its annual guide, Marketing Fact Pack, 2015 Edition, to marketers, media and agencies, revealing statistics in the advertising industry.

While not in the stratospheric range of the Super Bowl, data shows the TV show Nashville brought in $97,581 per 30-second commercial, during its Wednesday viewings on ABC last fall.

Acquired from Ad Age‘s survey using data from media-buying agencies, the report also reveals Monday episodes of The Voice brought in $274,157 per 30-second spot on NBC, with the show’s Tuesday episodes fetching $253,840.

And positive news for radio: U.S. ad spending forecasts for 2015 in major media and marketing services is showing a 1% increase at $17.6 billion. While increase is down from prior year, growth remains in positive territory.

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Sherod Robertson

Sherod Robertson is President and Owner of MusicRow Enterprises. He oversees all operations and develops strategic initiatives for MusicRow magazine, RowFax, and MusicRow's CountryBreakout chart. Robertson previously served as Director of Finance of Arista Records after beginning his career as Vice President of Finance and CFO at Reunion Records.

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