Citi, Live Nation And Yahoo Introduce New Interview Series
Citi® Private Pass, Live Nation Entertainment and Yahoo today (Oct. 23) announced Backstage with Citi, a new exclusive behind the scenes interview web series on Yahoo Music. Citi is now an official sponsor of Yahoo Live, a pioneering music experience on Yahoo, including the Live Nation Channel which offers fans a live concert everyday for a year. The new series Backstage with Citi is an extension of Citi’s long-standing relationship with Live Nation.
Citi is offering behind the scenes backstage access available anywhere, anytime and segments of the interview will be exclusively available on www.citiprivatepass.com for 48 hours before it posts on Yahoo.
“Our customers love the access that we offer across live music and entertainment, and withBackstage with Citi we are able to pull back the curtain even further putting our cardmembers in the room with artists when they sit for a comprehensive interview with one of the nation’s top interviewers and on one of the most popular media platforms,” said Jennifer Breithaupt, Citi’s SVP of Entertainment Marketing.
Yahoo News global anchor Katie Couric will interview a select number of artists who will be showcased as part of the series, giving Citi card members and music fans a glimpse behind the scenes with in-depth, compelling, interviews with some of the biggest names in music.
Web Series On Yahoo Music Kicks off with Conversation with Lady Antebellum on Friday, Oct. 24.
“Katie is so good about digging in and really asking about the stories that inspire the music – from the studio to the stage,” said Lady Antebellum’s Hillary Scott. “We always love chatting with her and think it’s a fun way to complement the concert experience for the fans!”
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