AT&T Launches Original Series “My Opry Debut” Featuring Rising Country Stars

grand_ole_opry_logo_20051AT&T U-verse and the Grand Ole Opry have introduced a six-part, original series, ‘My Opry Debut,’ available exclusively on the AT&T U-verse Country Deep app and uverse.com. The series features six country newcomers as they make their first appearance at the legendary Grand Ole Opry and step into the circle for the first time. The artists include Jamie Lynn Spears, The Cadillac Three, Sam Hunt, Chase Bryant, Maddie & Tae, and Cole Swindell. Each episode of ‘My Opry Debut’ will take fans behind-the-scenes as their favorite artists prepare for this once-in-a-lifetime experience. The episodes also include personal interviews with the artists, their family and friends, footage from the dressing room and stage rehearsal, performance highlights and post-performance reactions.

Pete Fisher, Vice President and General Manager, Grand Ole Opry added: “Every aspiring country artist has the dream of playing the Opry, and becoming a part of its history. This is the first time we’ve been able to properly capture that magical moment in a meaningful way and we look forward to presenting this unique experience with Country Deep.”

Country Deep is an interactive app on U-verse launched at the 2013 CMA Music Festival to bring country fans closer to the music they love. The app is updated weekly to feature new content including live performances, artist interviews, music videos, original content and more. Customers can also build a playlist of their favorite artists and music. Country music has a passionate fan base, and Country Deep is a great way for AT&T to deliver more value to customers across platforms and help further differentiate AT&T U-verse.

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Troy Stephenson is The CountryBreakout Chart Director at MusicRow. He comes to Nashville with 10+ years in Radio Promotions.

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