The Band Perry Promotes Safe Driving With School Concert

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The Band Perry

The Band Perry is teaming up with State Farm to offer teens a chance to win a private concert for their high school as part of the “Celebrate My Drive” campaign. The program is designed to encourage safe driving in high schools across the United States and Canada.

Through Oct. 7, administrators at U.S. and Canadian high schools can register to participate in the program. Teens and community members can commit to safe driving once a day every day from Oct. 15-24 in support of their favorite high school. Two grand prize winning schools will receive a private concert from The Band Perry. The 100 high schools with the most online safe driving commitments will win a grant award of $25,000 or $100,000.

“Getting a driver’s license is a major milestone in a young adult’s life, and The Band Perry is the perfect partner to help celebrate it,” said Leif Roll, Marketing Vice President for State Farm. “Teens, in particular, connect with music in a major way, so it only makes sense to partner with one of the biggest acts in music to celebrate this new generation of teen drivers. As a leader in auto safety, we feel Celebrate My Drive has proved to be a positive way to help educate teens and their parents about teen driver safety.”

For more information and to register, visit www.celebratemydrive.com.

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Troy Stephenson is The CountryBreakout Chart Director at MusicRow. He comes to Nashville with 10+ years in Radio Promotions.

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