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Jake Owen Beach Party Brings Masses To Music Row

August 19, 2014/by Sherod Robertson

jakeowenaerial

A drone’s view of Jake Owen’s 2014 Beach Party on Music Row. Photo: FlyHi Films


RCA Nashville Country artist Jake Owen threw Nashville a giant beach party for fans last night, Monday (Aug. 18) at BMI. Just days after announcing on social media, lines of energetic fans formed early to get inside the party on Music Row.
After a wildly successful block party last year, the capacity crowd gathered again for the singer’s free concert, where he performed a dynamic set, including his platinum-certified, No. 1 summer anthem “Beachin’.” Currently on his nationwide headlining Days of Gold Tour 2014, Jake delivered the party atmosphere complete with a stage set designed to resemble his hometown Riverside Café, including tiki bars, nautical ropes and palm trees.
jakeowenplaque

Jake Owen receives commemorative plaque for Platinum certification of No.1 song, “Beachin'” from his Sony Music Nashville family. Pictured (L-R): SVP, Marketing Paul Barnabee; VP, Sales Caryl Healey; Jake Owen; Chairman & CEO, Sony Music Nashville Gary Overton. Photo: Alan Poizner


Concert highlights included songwriter Travis Meadows joining Owen onstage for a memorable performance of his emotional new single “What We Ain’t Got” and special guest Mike Posner appearing for a crowd-jumping rendition of “Cooler Than Me.” Lee Brice, Sonia Leigh, Dan + Shay and Brothers Osborne also made surprise appearances throughout the night, while openers Old Dominion and The Cadillac Three got the crowd revved up before Jake took stage shortly after 9 p.m.
Fans got to play with oversized beach balls while an unassuming drone flew back and forth across the crowd. And though the excited spectators were tightly packed, they jeered in unison with every beat never missing a step. Taking care of industry tastemakers with open bar and food truck offerings, a VIP tent on the side couldn’t keep some industry decision makers from joining the fans.
Prior to the show, key music industry members with Sony Music Nashville were also on hand to award Owen a plaque for his milestone platinum certification of “Beachin'”.
jakeowengroup

Pictured (L-R): Chairman & CEO, Sony Music Nashville, Gary Overton; Assistant VP, Writer-Publisher Relations, BMI, Clay Bradley, Brandon Gill and Clint Higham, Morris Higham Management; Jake Owen; Dale Morris and Mike Betterton, Morris Higham Management, and VP, Writer-Publisher Relations, BMI Jody Williams. Photo: Alan Poizner


jakeowenbeachparty

Jake Owen’s 2014 Beach Party on Music Row. Photo: Nick Rau

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Sherod Robertson
Sherod Robertson
Sherod Robertson is President and Owner of MusicRow Enterprises. He oversees all operations and develops strategic initiatives for MusicRow magazine, RowFax, and MusicRow's CountryBreakout chart. Robertson previously served as Director of Finance of Arista Records after beginning his career as Vice President of Finance and CFO at Reunion Records.
Sherod Robertson
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